Sports Archives | World Branding Forum

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Nike by Melrose is a service hub for NikePlus Members in Los Angeles NIKE opens its newest store concept, Nike Live, on Thursday, 12 July...

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Branding Featured News

Asics to Become IPC Official Supplier and Benefit Paralympic Movement

Olivia Pearce

July 10, 2018

ASICS will supply competition kit for around 300 Paralympic athletes in 2020 covering the Paralympic Games period ASICS Corporation concluded a contract with the International Paralympic Committee...

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Branding Featured News

adidas Brings Colour to London with New High-Performance Tennis Collection

Olivia Pearce

July 5, 2018

The new collection from adidas will be worn on the court at the US Open series by world-class athletes including Angelique Kerber and Lucas Pouille adidas...

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Featured Marketing News

Simone Manuel Wins Honda Cup and Named Collegiate Woman Athlete of the Year

Nathaniel Mark

June 28, 2018

Honda Cup winner Simone Manuel is the first African-American woman to win an individual Olympic gold medal in swimming Olympian and senior member of the Stanford...

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Featured Marketing News

International Stars to Brighten Up 2018 FIFA World Cup Ceremony

Nathaniel Mark

June 11, 2018June 13, 2023

Robbie Williams, Ronaldo, and Russian opera singer Aida Garifullina to create spectacular opening ceremony at the 2018 FIFA World Cup Russia On 14 June, just a...

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Campaigns Featured News

Nike Releases “The Ball Makes Us More” Film Campaign

Olivia Pearce

March 15, 2018

Film Campaign Coincides with 20 Year Partnership between Nike and FC Barcelona Nike recently released its campaign film, The Ball Makes Us More, celebrating the special...

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Branding Featured News

USA Golf Renames adidas Golf as Official Uniform Provider

Olivia Pearce

February 20, 2018

Players Representing the US in Tokyo Olympics in Two Years Will Again Wear Apparel Designed by adidas Today, adidas announced that it will be the...

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Branding Featured News

Coca-Cola Extends Partnerships with NASCAR and ISC

Olivia Pearce

January 18, 2018February 5, 2018

Extension Builds on over-50 year History between Coca-Cola and the Sport The Coca-Cola Company, NASCAR and the International Speedway Corporation (ISC) announced plans to extend...

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Featured Marketing News

Ocean Spray Signs Flavour Pact with Brittany Altomare

Deborah Joy Peter

August 22, 2017August 25, 2017

Ocean Spray is relaunching the cranberry-infused offering from its Pact Water line. The move entails a campaign and Brittany Altomare tie-up. Ocean Spray is relaunching...

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Featured Marketing News Videos

Monster Energy Re-enters Ring with Conor McGregor

Deborah Joy Peter

August 17, 2017August 21, 2017

Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

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Featured Marketing News

Air France Gets in on The San Francisco Marathon Action

Deborah Joy Peter

July 10, 2017July 11, 2017

Air France has returned as official airline partner of The San Francisco Marathon, and will be a part of its fortieth anniversary festivities. Air France...

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Branding Featured News

Nike Vision Focuses on Performance with New Shades

Olivia Pearce

July 7, 2017July 24, 2017

Set for global release in September, Nike Vision has debuted two new performance sunglasses variants: the Hyperforce and Hyperforce Elite. Nike Vision has added to...