Sponsorship Archives | World Branding Forum

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Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

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Featured Marketing News

Dentsu Aegis Taps Sports and Entertainment in Canada

Anisha Kapoor

December 7, 2016December 7, 2016

Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...

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Branding Featured News

Apollo Tyres Inks Global Partnership with Man United

Olivia Pearce

September 9, 2016September 9, 2016

Apollo Tyres has elevated its Manchester United alliance to a grander scale, with the brand now on board as official Global Tyre Partner. Apollo Tyres has...

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Branding Featured News

Who is King Power and Why Are They Winning?

Deborah Joy Peter

May 5, 2016May 5, 2016

The recent phenomenal EPL win by Leicester City has solidified the position of King Power, the club’s brand owner and primary sponsor. A travel retailer...

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Branding Campaigns Featured News

Budweiser Brings New Six-Pack to Rio 2016 Olympics

Olivia Pearce

April 27, 2016June 13, 2023

A few athletes will feature in a national Budweiser television spot slated to premiere in June and air during the Rio 2016 Olympics broadcast. Anheuser-Busch...

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Branding Featured News Videos

Schwarzkopf Hits Catwalk with Project Runway

Olivia Pearce

February 11, 2016February 11, 2016

In addition to the sponsorship deal, the company will run a sweepstakes throughout the season, beginning 18 February 2016 Schwarzkopf, a portfolio under Henkel Corporation,...

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Branding Featured News

Fujifilm Sponsors The Greatest American Road Trip

Olivia Pearce

December 31, 2015December 31, 2015

The brand has pledged support to photographer Jonathan Irish and The Greatest American Road Trip, a year-long photographic expedition Fujifilm North America has inked a deal,...

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Branding Campaigns Featured News Social Media Videos

Coca-Cola Invites the World to Reach up and Support the Special Olympics World Games 2015 Los Angeles

Olivia Pearce

June 18, 2015July 4, 2023

All-star cast of artists with and without intellectual disabilities record unified song, “Reach Up,” to rally the globe to be a fan for Special Olympics....

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Branding Marketing News

Sports Superstar Cristiano Ronaldo Joins PokerStars as Brand Ambassador

Olivia Pearce

May 28, 2015July 4, 2023

Ronaldo makes announcement via personal video to his 103 million Facebook fans. Portuguese football/soccer superstar Cristiano Ronaldo has joined Team PokerStars as a brand ambassador...

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Branding Campaigns Featured Industry Marketing News

FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes

May 15, 2015July 4, 2023

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...

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Branding Featured Marketing News Public Relations

Tecate Tastes Triumph As Bold Bet On Mayweather Pacquiao Bout Breaks Records Before Fight Night

Joshua Hughes

April 30, 2015July 4, 2023

Presenting and Exclusive Beer Sponsor Tecate Embraces Bold Opinions in the Weeks Leading up to May 2nd Tecate, the Mexican beer which is a longtime...

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Branding Campaigns Featured Marketing News Public Relations

Canada Water Tube Station to be Rebranded Buxton Water for the London Marathon

Olivia Pearce

April 24, 2015July 4, 2023

TfL partners with Buxton Water to commercially rename a Tube station for the first time Transport for London (TfL) has signed a landmark sponsorship deal...