Social Media Archives | World Branding Forum

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Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

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PokerStars Bets on Usain Bolt with Ambassadorship

Thomas Ng

June 8, 2017June 8, 2017

PokerStars has inked a strategic deal with star runner, Usain Bolt, who will promote the brand via marketing campaigns and live appearances. Amaya-run online poker...

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Campaigns Industry

Social Reality is Now SRAX

Anisha Kapoor

May 10, 2017May 11, 2017

SRAX Products Delivers Digital Competitive Advantage SRAX, formerly Social Reality, has been rebranded and designed to reflect the breadth and depth of the advertising technology company's...

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Branding Campaigns Featured News Videos

Murad Skincare Runs EyesUp to Deepen Connections

Olivia Pearce

March 7, 2017March 7, 2017

Murad Skincare has developed a campaign to educate people on the dangers of digital-only relationships and power of human connection. Murad Skincare has launched EyesUp, a...

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News Public Relations Social Media

MWWPR Boosts Digital with Appointment of Parker Ray

Thomas Ng

March 7, 2017March 7, 2017

MWWPR has appointed Parker Ray its Chief Digital Strategist and Executive Vice President. He will lead the agency's digital practice. MWWPR has named Parker Ray...

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Etihad Airways and Major League Soccer Renew Alliance

Thomas Ng

March 6, 2017March 6, 2017

Major League Soccer has signed a renewal agreement with Etihad Airways. Both brands are teaming up on the MLS Flight Path push. Major League Soccer has renewed its...

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Advertising Featured News Videos

Love Has No Labels Does Valentine’s with Fans of Love

Deborah Joy Peter

February 14, 2017February 14, 2017

The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...

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Campaigns Featured News Social Media Videos

DishLatino Honours Hispanics with Sigue Haciéndola

Thomas Ng

February 9, 2017February 9, 2017

English and Spanish programming service provider, DishLatino, has unveiled a campaign inspired by Hispanic pride, heritage, and success. DishLatino has launched Sigue Haciéndola, a marketing campaign...

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Advertising Featured News Videos

Petco Runs Campaign Targeting American Audience

Joshua Hughes

February 8, 2017February 8, 2017

The spot from the Petco push captures the brand's specialised services and scenes of people and their pets bonding over shared experiences. Having been in...

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Featured Marketing News Videos

Audi Champions Pay Equality with Daughter Spot

Deborah Joy Peter

February 1, 2017February 1, 2017

Striving to #DriveProgress and promote pay equality in the workplace, Audi has returned with a new Super Bowl commercial titled Daughter. Audi has created a...

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News Social Media Technology

Facebook Upgrades Login Security for 1.79 Billion Users

Thomas Ng

January 30, 2017

Joint Research from Yubico and Google Using Physical Security Keys to Log Into Accounts Facebook has upgraded the login security for its 1.79 billion users...