Social Media Archives | World Branding Forum

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Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts. Comfort has...

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Playtex Celebrates Love My Curves with Positivity

Deborah Joy Peter

August 23, 2017September 1, 2017

Playtex has partnered with three influencers to run a digital campaign around its new Love My Curves collection for plus-size women. Intimate apparel brand, Playtex,...

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Branding Campaigns Featured News

AT&T Dials In with Gabby Douglas for Later Haters

Olivia Pearce

August 17, 2017August 21, 2017

AT&T has introduced a new phase to its Later Haters push, with Gabby Douglas on board to drive the campaign’s #EverdayVacay message. AT&T and youth...

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Branding Featured News Videos

Maggie Sottero Walks Down Memory Lane in the Fall

Olivia Pearce

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...

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OPPO Unveils F3 Deepika Padukone Limited Edition

Thomas Ng

August 11, 2017August 12, 2017

OPPO has partnered with its brand ambassador, Deepika Padukone, to launch a limited-edition version of the original F3 mobile phone in India. OPPO has partnered...

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Lonely Whale Foundation Wants People to #StopSucking

Thomas Ng

August 8, 2017August 8, 2017

Lonely Whale Foundation has launched #StopSucking, a push urging consumers and establishments to switch to a straw-free environment. Lonely Whale Foundation, co-founded by actor and...

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Bebe Struts Down the Runway with #BeYouBebe

Joshua Hughes

August 3, 2017August 3, 2017

Bebe has unveiled its latest ad campaign—Be Bold. Be Different. Be You.—which features four fashion, music, and social media influencers. Bebe has launched an influencer...

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Campaigns Featured News Social Media

L’Oréal Paris Reads Lips with Latest Colour Riche Launch

Thomas Ng

July 26, 2017July 26, 2017

L'Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words. L'Oréal Paris will release its new Colour...

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Publicis Communications Acquires The Herd Agency

Anisha Kapoor

July 3, 2017August 14, 2017

Publicis Communications has moved to expand its capabilities in Australia with the takeover of specialist PR firm, The Herd Agency. Publicis Communications has acquired The...

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Branding Campaigns Featured News Videos

Hampton by Hilton Debuts Real Travel Campaign

Olivia Pearce

June 27, 2017June 27, 2017

Hampton by Hilton has rolled out its Real Travel push in time for the summer travel season to add excitement to travellers’ ‘obli-cations.’ Hampton by...

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Featured Marketing News

Snickers Calls Hunger Names with 29 Unique Bars

Anisha Kapoor

June 27, 2017June 27, 2017

Snickers has added a fresh coating to its You're Not You When You're Hungry campaign, with 25 new symptoms taking over its packaging. Mars Chocolate...

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Zespri Shoots for SunGold with Summer Campaign

Joshua Hughes

June 23, 2017June 24, 2017

Zespri has rolled out a campaign for its SunGold kiwi offering in the United States. The advert plays to the Hooked on a Feeling track. Zespri has launched a...