Social Media Archives | World Branding Forum

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Celebrating homecomings at airports across the globe, Air Canada has surprised customers in Tokyo, Washington, Montreal, and other cities. Extending its Christmas campaign from last year,...

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Featured Marketing News

Pillsbury Rolls Out Ugly Christmas Sweaters

Anisha Kapoor

December 6, 2018December 6, 2018

Pillsbury has launched a limited-edition collection featuring its Ugly Christmas Sweater creations. The line offers two Doughboy designs. In conjunction with the holidays, Pillsbury is not...

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Dodge Pimps Santa’s Ride in Social Media Series

Thomas Ng

December 5, 2018December 5, 2018

Dodge has added to its Big Finish campaign platform with a seven-part social media series starring professional athlete, Bill Goldberg. Dodge has unveiled Jolly Fast Man,...

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Campaigns Featured News

Italian National Tourist Board Charms Canadians

Deborah Joy Peter

December 4, 2018December 5, 2018

The Italian National Tourist Board has partnered with Toronto-based creative shop, Brand Grow Media, for its Live in the Moment campaign. The Italian National Tourist...

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Huami Gifts Amazfit Cheer to American Shoppers

Thomas Ng

December 4, 2018December 5, 2018

Huami has announced the availability of its Amazfit Verge smartwatch in the United States and the launch of its Giftness of Fitness initiative. Global wearables company,...

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Branding Featured News Videos

Hallmark Reinvents Season with Paper Wonder

Olivia Pearce

December 3, 2018December 3, 2018

Hallmark has released a new collection of greeting cards called Paper Wonder, which features over 20 designs across five different formats. Hallmark has rolled out...

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Campaigns Featured News Videos

Cacique and Lane Bryant Celebrate Inclusivity

Deborah Joy Peter

December 3, 2018December 3, 2018

Cacique and Lane Bryant have partnered to celebrate women and every shape with a social media push led by a video on inclusivity. Plus size...

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Teleflora Delivers Christmas Surprise to Japan

Thomas Ng

November 27, 2018November 27, 2018

For the release of its Winter Holiday bouquet collection, Teleflora has created a special experience for a military mum based in Tokyo, Japan. Floral delivery...

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Advertising Featured News Videos

Petco Barks Up the Right Tree for Christmas

Joshua Hughes

November 26, 2018November 27, 2018

Petco has released its Holiday Tails push across multiple channels to include broadcast, digital, social media, and in-store advertising. Petco has created a campaign encouraging...

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Branding Featured News Videos

Avon Rejects Violence and Inspires Change

Olivia Pearce

November 26, 2018November 27, 2018

Avon has rolled out a global campaign titled #EmbraceTheChange to put an end to violence against women and girls all across the world. Avon has introduced a...

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Campaigns Featured News

Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Campaigns Featured News

CoolSculpting and Kristin Davis Talk Denim

Deborah Joy Peter

October 29, 2018October 29, 2018

CoolSculpting and Kristin Davis have teamed up to get women talking about body contouring and excited about slipping into their best denim. CoolSculpting has partnered...