Social Media Archives | World Branding Forum

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The push allows selected UPS Canada shippers to share personalised greetings. Fan can enter a Facebook contest for a chance win the deal. UPS Canada...

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Featured Marketing News

Pepsi Decks the Halls with Holiday Cheer and Emojis

Deborah Joy Peter

November 28, 2016November 28, 2016

Pepsi has added a festive layer to its PepsiMoji push in the United States with the release of holiday-themed emojis and gift inspirations. Pepsi is...

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Snickers Jumps into the Ring with WrestleMania 33

Thomas Ng

November 28, 2016November 28, 2016

In line with its renewed sponsorship of the franchise, Snickers will receive broadcast and digital exposure to connect with WWE’s global fan-base. Confectionery giant, Snickers,...

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Branding Featured News

Chupa Chups Inks Airheads Campaign Partnership

Olivia Pearce

November 25, 2016November 25, 2016

Chupa Chups Airheads has inked a strategic deal with Global Media to promote its sponsorship of the Jingle Bell Ball and drive awareness. Perfetti Van...

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Branding Campaigns Featured News Videos

Heathrow Celebrates Coming Home for Christmas

Olivia Pearce

November 18, 2016November 18, 2016

Heathrow has released a Christmas video campaign for the first time. The film has premiered across YouTube, social media and in cinemas. Heathrow has launched...

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Advertising Featured News Videos

Sainsbury’s The Greatest Gift Christmas Ad Goes Viral

Joshua Hughes

November 17, 2016November 18, 2016

Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Branding Campaigns Featured News Videos

John Lewis Unlocks Holiday Cheer with Buster The Boxer

Olivia Pearce

November 10, 2016November 10, 2016

John Lewis has rolled out a Christmas campaign titled Buster The Boxer, which entails partnerships with Sky and The Wildlife Trusts. John Lewis has launched...

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Advertising Featured News Videos

Eucerin Engages Tia Mowry for Feel the Difference

Joshua Hughes

November 9, 2016November 9, 2016

The brand ambassador began treatment five days prior to the Eucerin campaign video shot, and said she had felt a difference in that time. Eucerin...

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Branding Featured News Videos

Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...

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Branding Featured News

Leetchi Adds the United Kingdom to Money Pot

Thomas Ng

October 21, 2016October 21, 2016

To better service its 200,000 UK customers already utilising the Paris-based money collection platform, Leetchi has integrated the GBP. Global online money collection network, Leetchi, has...

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Branding Featured News

Revlon Names Ciara Newest Global Brand Ambassador

Olivia Pearce

October 19, 2016October 19, 2016

Ciara will support the brand’s colour cosmetics and Choose Love push by promoting the Revlon ColorStay Eye and Kiss Balm launches. Revlon has named fashion...