soccer Archives | World Branding Forum

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Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Branding Featured News

Budweiser Official Beer Sponsor of US Women’s Football Team

Olivia Pearce

July 8, 2019July 8, 2019

Budweiser sponsorship to amplify visibility and influence of football league, players and avid supporters The end of this year's World Cup marks a new beginning...

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Branding Featured News Videos

HyperX Appoints Casemiro Brazilian Ambassador

Olivia Pearce

March 21, 2019March 21, 2019

Kingston-owned gaming platform, HyperX, has announced soccer icon, Casemiro, as the latest addition to its lineup of global ambassadors. Kingston gaming division and esports platform,...

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Featured Marketing News

Umbro Gets the Fall Ball Rolling with Ashlyn Harris

Deborah Joy Peter

August 15, 2017August 16, 2017

Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...

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Branding Featured News

Panini America Scores Deal with Christian Pulisic

Olivia Pearce

June 6, 2017June 6, 2017

Christian Pulisic’s memorabilia, including game-worn and game-used items, will now be available exclusively through Panini Authentic. Sports and entertainment collectibles company and FIFA World Cup...

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Etihad Airways and Major League Soccer Renew Alliance

Thomas Ng

March 6, 2017March 6, 2017

Major League Soccer has signed a renewal agreement with Etihad Airways. Both brands are teaming up on the MLS Flight Path push. Major League Soccer has renewed its...

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Branding Featured News Videos

Acura Signs on as Columbus Crew SC Jersey Sponsor

Olivia Pearce

February 27, 2017February 27, 2017

Acura has inked an exclusive deal with Crew SC, a partnership naming the car brand the club’s official jersey sponsor and automotive partner. Acura has...

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Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...