Snapchat Archives | World Branding Forum

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Did you know that Snapchat, a company with 397 million daily active users, created its iconic Snapchat logo in just one evening? Even better, the person...

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Featured General News

Snapchat’s new augmented reality content

Olivia Pearce

December 9, 2021December 10, 2021

Everyone's favourite photo based messaging service Snapchat has announced a big step promising the launch of a brand new global creative studio named arcadia. Arcadia...

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Campaigns Featured News

American Eagle celebrates the timelessness of jeans and optimism

Olivia Pearce

July 30, 2021July 30, 2021

The American Eagle 'Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together...

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Campaigns Featured News

AXE and LOLA MullenLowe hijacks football with the Pride flag

Joshua Hughes

June 28, 2021

AXE and LOLA MullenLowe developed an AR lens to show support for Pride on and off the playing field Earlier this week UEFA made headlines...

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Design Featured News Technology

Ralph Lauren and Snap Inc. forge an innovative fashion partnership

Thomas Ng

August 17, 2020

Ralph Lauren and Snap Inc. have announced they have joined forces on a long-term global partnership. Aiming to break barriers within the digital fashion landscape,...

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Branding Campaigns Featured News

Tampax partners Amy Schumer to educate people on tampons

Eliza Jane

July 9, 2020July 9, 2020

Tampax 2020 Period Education Survey revealed there is a significant knowledge gap when it comes to periods and tampons Health education entered schools in the...

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Advertising Featured News Social Media Technology Videos

Snapchat offers longer ad time on platform

Thomas Ng

September 25, 2019September 25, 2019

Snapchat have announced advertisers can now have three minute video ads on their platform. Previously the social media platform only allowed ten second ads, with...

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Campaigns Featured News Videos

Burberry Names Cara Delevingne the Face of Her

Deborah Joy Peter

October 8, 2018October 8, 2018

Burberry has launched a new fragrance called Her and has appointed Cara Delevingne as campaign ambassador for the collection’s roll-out. Burberry has unveiled a fragrance...

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Branding Featured News

FIFA and Snap Team Up for 2018 FIFA World Cup Russia

Olivia Pearce

June 25, 2018

FIFA and Snap collaborate on branded stickers featuring FIFA icons including Zabivaka, its official mascot FIFA and Snap, a camera company, have teamed up to...

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Industry Marketing

P&G and IMS Agree on Digital Advertising In Ten Latin American Countries

Anisha Kapoor

March 21, 2018May 8, 2018

P&G's Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and Internet Media Services (IMS), a digital communications...

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Branding Featured News

MGM Resorts Launches First Corporate Brand Campaign

Olivia Pearce

September 18, 2017

'Welcome to the Show' Integrated Campaign Reflects Shift from a Hospitality and Gaming Company to Global Entertainment Brand MGM Resorts International, whose resort portfolio includes...