Skincare Archives | World Branding Forum

July 25, 2017July 25, 2017

In line with its revamp, makeup and skincare brand, gloProfessional, has re-emerged as Glo Skin Beauty and reinvented its packaging. Makeup and skincare solutions provider,...

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July 21, 2017July 22, 2017

Sephora Opens Boston Studio on Newbury Street

Anisha Kapoor

Raising the bar for personalised client services, Boston has become home to the smallest Sephora concept store to open in North America. Sephora has rolled...

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Biotherm Homme Grows Aquapower with Beckham

June 21, 2017June 21, 2017

Biotherm Homme and global ambassador, David Beckham, have unveiled new Aquapower products with a digital campaign in Madrid. Biotherm Homme has introduced the latest additions...

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St. Ives Unveils First Mixing Bar in New York City

June 16, 2017June 16, 2017

St. Ives has launched its first retail store in New York City. The mixing bar invites guests to choose from over 50 ingredient combinations. St....

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March 21, 2017March 21, 2017

Bioré Skincare Extends Shay Mitchell’s Ambassadorship

Anisha Kapoor

Actress Shay Mitchell will continue her partnership with Bioré Skincare. She will serve as the brand’s ambassador for 2017. Bioré has moved to retain actress...

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Campaigns Featured News Videos

SK-II and National Geographic Partner for Branded Vignettes

March 13, 2017March 14, 2017

A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put themselves...

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UK’s MuLondon Reveals Reimagined Brand Identity

February 22, 2017February 22, 2017

Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval. MuLondon, a producer of artisan...

Branding News

L’Oréal Acquires Three Skincare Brands from Valeant

January 11, 2017January 11, 2017

CeraVe, AcneFree and Ambi Expected to Double the Revenue of L'Oréal’s Active Cosmetics Division in the US L'Oréal signed a definitive agreement with Valeant to...

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L’Occitane Opens Doors to Manhattan Flagship Store

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

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Advertising Featured News Videos

Eucerin Engages Tia Mowry for Feel the Difference

Joshua Hughes

November 9, 2016November 9, 2016

The brand ambassador began treatment five days prior to the Eucerin campaign video shot, and said she had felt a difference in that time. Eucerin...

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Branding Featured News Videos

Avon Secures Anew Deal with Kim Nichols