Shopping Archives | World Branding Forum

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Yvon Chouinard said any profit not reinvested in running the Patagonia business would go to fighting climate change. The label has amassed a cult following...

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Featured General News

Innom’s new and colourful identity

Olivia Pearce

September 16, 2022

Oslo-born convenience store concept Innom is now offering a mixture of goods that places it somewhere between a grocery store, kiosk and bakery, the new...

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Featured General News

Amazon to begin drone deliveries this year

Joshua Hughes

June 16, 2022

Amazon users in the Californian town of Lockeford will be able to sign up to have thousands of goods delivered by air to their homes,...

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Featured General News

Ocado promises ‘best ever Christmas’

Joshua Hughes

December 15, 2021

Ocado has promised the “best ever Christmas” is ahead for its food retail joint venture with Marks & Spencer thanks to booming demand for online...

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Featured General News

Tesco ‘Outperforms’ With Sales And Profits Growth

Joshua Hughes

October 7, 2021

In the six months to August, Tesco said it "outperformed" the grocery sector but also flagged that the sales surge could now start to "fall...

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Featured General News

Amazon 4-Star Store

Olivia Pearce

October 6, 2021

Amazon is expanding its presence on the High Street by opening its first non-food store in the UK - Amazon 4-Star. The shop is located...

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Advertising Social Media Videos

Google introduces shopping ads to YouTube

Joshua Hughes

November 6, 2019

YouTube, owned by Google, will be introducing shopping adverts in time for Christmas this year. The adverts will allow brands to show their products and...

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Marketing

Debenhams invest £3 million in marketing campaign

Joshua Hughes

September 26, 2019

Debenhams have launched a £3 million marketing campaign to help enhance the message “Do a bit of Debenhams”. The strapline was developed last year to...

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Advertising Featured News Videos

Wayfair Launches UK Push with Lorraine Kelly

Olivia Pearce

March 11, 2019March 12, 2019

Wayfair has kicked off its third season with television’s Lorraine Kelly. The new campaign includes broadcast, digital, and social media spots. Wayfair has launched a...

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Campaigns Featured News

Neiman Marcus Travels the World for Spring

Deborah Joy Peter

March 1, 2019March 1, 2019

Neiman Marcus has launched The Art of Travel, a campaign around a dedicated collection of travel-themed exclusives and its spring book. Neiman Marcus has debuted...