Rio 2016 Olympics Archives | World Branding Forum

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Celebrating his Team USA Olympic win, Kellogg’s Corn Flakes secures a partnership to feature Jimmy Butler on its Gold Medal Edition boxes. Kellogg’s has inked...

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Bridgestone is Built to Perform for the Olympics

Joshua Hughes

August 8, 2016August 8, 2016

Entitled Built to Perform, the Bridgestone campaign depicts the many parallels between elite athletic performance and the brand’s innovation. Bridgestone Americas is celebrating the Rio 2016...

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Coca-Cola Elevates Rio Games with #ThatsGold

Olivia Pearce

July 14, 2016July 14, 2016

#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...

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Gillette Heads to the Olympics with Perfect Isn’t Pretty

Joshua Hughes

July 14, 2016July 14, 2016

The new Gillette campaign includes a tie-up with singer-songwriter, Sia, and features the brand’s global roster of athlete ambassadors. Gillette has launched Perfect Isn’t Pretty,...

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Samsung Dials in with Team USA for Rio Games

Thomas Ng

July 11, 2016July 11, 2016

Samsung will deliver 12,500 Galaxy S7 edge Olympic Games Limited Edition units to all 2016 Olympians—to enhance their Rio experience. Samsung, the worldwide Olympic partner...

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Reese’s Skies into Summer with Lindsey Vonn Deal

Anisha Kapoor

July 4, 2016July 4, 2016

Reese’s is collaborating with the highly prolific American gold medallist, Lindsey Vonn, for its Do Summer Like a Winter Olympian campaign. Reese’s, a brand under The...

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Visa Hits the Olympic Road with Global Carpool Push

Olivia Pearce

June 20, 2016June 20, 2016

A new direction in its marketing and communications, Carpool by Visa will run globally across all channels, ranging from digital to broadcast. Visa, the exclusive...

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Ryan Seacrest Distinction Rio Makes Macy’s Summer

Olivia Pearce

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

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Gillette Venus Swims Upstream with Swirl Ambassadors

Olivia Pearce

May 19, 2016May 19, 2016

The partnership supports Gillette Venus Swirl, while the campaign around it aims to showcase how the variant has moves like no other. Gillette Venus has...

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Citi Launches #StandForProgress with Elite Lineup

Joshua Hughes

May 13, 2016May 13, 2016

The #StandForProgress platform was developed by Citi in conjunction with Team USA for the Rio 2016 Olympic and Paralympic Games. Citi has debuted #StandForProgress, a programme created to...

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Kellogg’s Tackles Crunch Time with #GetsMeStarted

Joshua Hughes

April 28, 2016April 28, 2016

For the #GetsMeStarted push, the brand has partnered with a line-up of five first-time Team USA Olympic and Paralympic athletes. Kellogg’s has launched its What...