Retail Archives | World Branding Forum

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Cascade has rolled out its latest offering dubbed Pure Essentials which comes in two refreshing scents: Lemon Essence and Orange Blossom. Cascade, has launched Pure...

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Campaigns Featured News

Hanes Celebrates 30 Years of Michael Jordan

Joshua Hughes

March 11, 2019March 12, 2019

Hanes and Michael Jordan celebrate their thirty-year partnership with a trading card promotion to commemorate the milestone anniversary. Hanes has launched a consumer campaign to...

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Campaigns Featured News Videos

Elizabeth Arden Gets its March On in Pink Punch

Deborah Joy Peter

March 7, 2019March 8, 2019

Elizabeth Arden has announced the 2019 installation of its March On initiative, which features Reese Witherspoon in the new Pink Punch. Elizabeth Arden has launched...

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Featured Marketing News

Old Navy Shoots for the Sky to Uplift Women

Anisha Kapoor

March 7, 2019March 8, 2019

Starting on the ground, Old Navy is making stops in Los Angeles, San Francisco, and New York to host empowering skytyping activations. Old Navy is...

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Featured Marketing News Videos

FUBU and Century 21 Launch Capsule Collection

Anisha Kapoor

March 1, 2019March 1, 2019

Fashion retail giants, FUBU and Century 21 are collaborating over an exclusive capsule collection and new push titled Can’t Resist a Classic. Sportswear brand, FUBU,...

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Campaigns Featured News

Neiman Marcus Travels the World for Spring

Deborah Joy Peter

March 1, 2019March 1, 2019

Neiman Marcus has launched The Art of Travel, a campaign around a dedicated collection of travel-themed exclusives and its spring book. Neiman Marcus has debuted...

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Branding Featured News

Nest Sets Up Luxury Shop in Lower Manhattan

Olivia Pearce

February 20, 2019February 20, 2019

Nest has opened its first retail store in Lower Manhattan, and added the introduction of a lifestyle bodycare collection to the fresh premiere. Nest has...

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Featured Marketing News Videos

CKE Jumps through Froot Loops for Donut Fans

Anisha Kapoor

February 19, 2019February 23, 2019

CKE Restaurants and Kellogg’s have partnered to bring back the Froot Loops Mini Donuts to Carl’s Jr. and Hardee’s due to popular demand. CKE Restaurants...

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Design Featured News

Adidas Originals and Ji Won Choi Revive Classic

Joshua Hughes

February 18, 2019February 19, 2019

Adidas Originals and New York designer, Ji Won Choi, have partnered to create and launch a ready-to-wear capsule collection for women. Adidas Originals has partnered with New...

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Campaigns Featured News

L’Occitane Inspires Women with #NoFilterNeeded

Anisha Kapoor

February 15, 2019February 15, 2019

Beauty brand, L'Occitane en Provence, has rolled out a push targeting its American consumers and launched a new line of creams with SPF. Skincare and...

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Featured Marketing News

Skechers Widens Footprint with China Superstore

Deborah Joy Peter

February 14, 2019February 14, 2019

Skechers has both tripled its retail presence in five years and rolled out the brand’s largest superstore, which is located in Shenyang, China. Skechers has...

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Design Featured News

Crocs Dials Up Comfort Technology with Reviva

Anisha Kapoor

February 14, 2019February 14, 2019

Crocs has launched a new footwear collection for its spring/summer season dubbed Reviva, which features enhanced comfort technology. Casual footwear label, Crocs, has debuted Reviva,...