Retail Archives | World Branding Forum

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Brand Celebrates Half-Century Anniversary by Opening Up a Diner for a Day and Unveiling a New Nostalgic Video that Highlights 50 Years of Clean Up...

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Branding Featured Industry Marketing News

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Joshua Hughes

April 22, 2015July 4, 2023

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales...

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Branding Industry News

Iconix Brand Group Acquires Full Ownership of Iconix China

Joshua Hughes

March 16, 2015July 4, 2023

Iconix Brand Group, Inc. today announced that it has acquired the remaining 50% of Iconix China from its joint venture partner Novel Fashion Brands Limited,...

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Advertising Featured Industry Marketing News Technology

Rubicon Project’s “Consumer Pulse” Assesses Real-Time Marketing for Valentine’s Day

Joshua Hughes

February 13, 2015July 4, 2023

89% of Shoppers Wait Until Final Days to Make Purchases; Nearly Half of High-Spending Millennials Purchase Online Rubicon Project (NYSE:RUBI), a technology leader engineering the...

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Branding Featured Industry Marketing News Technology

How The World Shops Cross-border

Thomas Ng

February 9, 2015July 4, 2023

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...

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Branding Featured Industry Marketing News Technology

Panasonic Introduces Intelligent Retail Shelving Solution

Thomas Ng

January 12, 2015July 4, 2023

Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising and Dynamic Price Adjustments to Improve Profitability and Customer Satisfaction Panasonic, a leading provider of...

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Advertising Branding Campaigns Featured News

Calvin Klein Features Justin Bieber And Lara Stone In Global Spring Campaign

Olivia Pearce

January 7, 2015July 4, 2023

Calvin Klein today announced that global superstar and 30-time platinum-selling phenom Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015...

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Branding Campaigns Featured Marketing News

Fisher-Price Asked Parents to Share a Wish For New Year

Anisha Kapoor

January 5, 2015July 4, 2023

Fisher-Price released a short film on New Year's day shot in seven countries and five continents entitled Wishes for Baby, marking the official launch of...

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Advertising Featured Industry News

Ace Metrix Reveals U.S. Consumers Top Ads of the Season

Joshua Hughes

December 27, 2014July 4, 2023

Nintendo, Ebates, Mazda and Amazon Achieve Breakout Scores While Retail Brands Fill-In Much of the Remaining List. Ace Metrix has revealed the top scoring retail...

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Branding Featured News Public Relations Videos

Edeka Surprises Shoppers by Playing “Jingle Bells” On Cash Registers

Olivia Pearce

December 15, 2014July 4, 2023

A Christmas video by Edeka, the largest German supermarket brand, surprises and delights Christmas shoppers. With 13 hidden cameras and 9 cashiers, shoppers were treated...

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Featured Industry Marketing News

One-third of Black Friday Online Revenue Was Mobile

Anisha Kapoor

December 1, 2014July 4, 2023

Over one-third of all Black Friday online revenue came from shoppers on mobile devices. The largest mobile commerce platform provider for retail in the U.S.,...

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Advertising Branding Campaigns Featured News Videos

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

Joshua Hughes

November 18, 2014July 4, 2023

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign evokes the...