Retail Archives | World Branding Forum

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...

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Macy’s Celebrates Latino Heritage with Jencarlos Canela

September 16, 2016September 16, 2016

A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...

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Christian Louboutin Runs into Style with SportyHenri

September 14, 2016September 15, 2016

The Christian Louboutin alliance with SportyHenri entails four limited-edition styles based on the designer’s collectible sneaker silhouettes. Christian Louboutin has launched an exclusive capsule collection...

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Featured Marketing News Videos

Pandora Dives into Autumn with The Look of You

September 2, 2016September 2, 2016

In line with its autumn collection, Pandora has launched The Look of You, a campaign starring three global stylists in its documentary film. Jewellery retailer,...

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The Body Shop Expands Footprint into Chile

September 1, 2016September 1, 2016

Having debuted in Mexico and Brazil in 1993 and 2014, Chile is the third Latin American market where The Body Shop is present. The Body...

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September 1, 2016September 1, 2016

Riders by Lee Bounces Back with Denim Innovation

Anisha Kapoor

Riders by Lee ran a concept test with over 700 women, allowing them to dress in Bounce Back Denim to experience the collection. Women’s lifestyle...

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Sears Canada Revamps Brand and Retail Concept

August 24, 2016August 24, 2016

The biggest logo transformation in 32 years, the design features a font with a fresh take on the maple leaf to signal a redefined Sears...

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Gevalia Kaffe Debuts Fresh Special Reserve Line in US

August 23, 2016August 23, 2016

Owned by The Kraft Heinz Company, Gevalia Kaffe, has launched a new Special Reserve line of coffee for America featuring four varieties. Gevalia Kaffe, under...

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Visa Debuts Airport Companion in Asia Pacific

Thomas Ng

August 19, 2016August 19, 2016

The Visa Airport Companion programme affords cardholders a complete experience via a digitally-integrated mobile platform. Global payments juggernaut, Visa has rolled out its Airport Companion...

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Skechers Ups Game with World Trade Center Store

August 16, 2016August 16, 2016

The Skechers store is part of the launch of a new 500,000 square foot centre in Manhattan’s latest dining, retail, and entertainment hotspot. Performance footwear...

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UGG Takes Premium Store Design to the Vegas Strip