Retail Archives | World Branding Forum

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Titled The Giver, the spot takes eBay viewers on the emotionally gratifying journey of finding and giving the perfect holiday present. EBay has unveiled a...

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Design Featured News Technology

Vision Direct Sets Sights on Prescription Glasses

Thomas Ng

October 25, 2016October 25, 2016

Vision Direct has expanded to include prescription glasses, and along with the introduction, a 100-day money back guarantee on the range. Europe-based online contact lens...

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Branding Featured News

Target Springs into Fashion with Victoria Beckham

Olivia Pearce

October 20, 2016October 20, 2016

Target is collaborating with British fashion icon, Victoria Beckham, to roll out an exclusive spring collection for women and children next year. Target has launched...

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Design Featured News

UGG Slips into Cashmere Comfort with Loungewear

Anisha Kapoor

October 18, 2016October 18, 2016

A natural evolution for UGG, the new collection will be followed up with cashmere footwear and accessories on 15 November 2016. UGG has unveiled its new...

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Branding Featured News

Royal Doulton Does Christmas with Ellen DeGeneres

Deborah Joy Peter

October 17, 2016October 17, 2016

The Royal Doulton Christmas collaboration with Ellen DeGeneres features an exclusive line of four mugs to add to the fun of gift-giving. American television host...

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Branding Featured News

eBay Collective to Enhance Shopper Experience

Olivia Pearce

October 17, 2016October 17, 2016

eBay Collective was created for the brand’s 164 million buyers on the lookout for sought-after products from trusted dealers and galleries. Online retail giant, eBay...

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Advertising Featured News Videos

Abercrombie & Fitch Redefines Brand Identity

Joshua Hughes

October 13, 2016October 13, 2016

The Abercrombie & Fitch revamp includes a new website, digital executions across video streaming and music platforms, and more. Abercrombie & Fitch has redefined its...

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Featured Marketing News

Western Union Dials into Oxxo with Money Services

Anisha Kapoor

October 6, 2016October 6, 2016

Western Union is offering a self-service feature so customers can receive funds faster at check-out and transact at 14,000 locations. Western Union has unveiled its...

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Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

September 29, 2016September 29, 2016

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...

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Skechers Taps Younger Shoppers with Mobile App

Thomas Ng

September 28, 2016September 28, 2016

The Skechers app allows consumers in the United States to purchase their favourite styles anywhere they feel the need to shop for footwear. Skechers has...

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Advertising Featured News Videos

Macy’s Trolls Retail Space with DreamWorks

Joshua Hughes

September 20, 2016September 20, 2016

Trolls-themed product will feature at select outlets with in-store displays and more at Macy’s Herald Square flagship store in New York City. Macy’s has secured a...

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Branding Campaigns Featured News Videos

H&M Reveals Hart of New Push with David Beckham

Olivia Pearce

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...