Retail Archives | World Branding Forum

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The new store offers unique mix of locally and internationally designed products Disney Store has opened the doors of its newest store at the HKRI...

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Branding Featured News

Macy’s Takes Comfort Home with Premium Bedding Line

Olivia Pearce

August 25, 2017August 25, 2017

Macy's has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more. Macy's has launched...

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Featured Marketing News

Dunkin’ Donuts Whips Up Cold Brew Coffee Packs

Deborah Joy Peter

August 25, 2017August 26, 2017

Dunkin' Donuts Coffee at Home and Freddie Prinze Jr. partner to debut the Cold Brew Coffee Packs now available across the United States. Dunkin' Donuts...

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Branding Featured News

Skechers Signs on Tony Romo for Men’s Footwear

Olivia Pearce

August 23, 2017September 1, 2017

Skechers has signed on former Dallas Cowboys quarterback, Tony Romo, for a global campaign around its men’s footwear collection. Skechers has expanded its talent roster...

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Advertising Featured News Videos

Staples Rolls Out It’s Pro Time Push in Canada

Joshua Hughes

August 18, 2017August 22, 2017

Following its recent debut in the United States, Staples has launched the brand’s It’s Pro Time push across Canada via multiple channels. A new campaign from Staples...

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Branding Campaigns Featured News

AT&T Dials In with Gabby Douglas for Later Haters

Olivia Pearce

August 17, 2017August 21, 2017

AT&T has introduced a new phase to its Later Haters push, with Gabby Douglas on board to drive the campaign’s #EverdayVacay message. AT&T and youth...

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Featured Marketing News

Jamberry Polishes Portfolio with ColourCure Launch

Deborah Joy Peter

August 10, 2017August 10, 2017

Global nail care provider, Jamberry, has released a new gel manicure line that applies and removes with ease, while retaining shine quality. Jamberry has launched...

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Advertising Featured News Videos

Foot Locker Kicks Up Make an Impression Campaign

Joshua Hughes

August 9, 2017August 9, 2017

Foot Locker has partnered with DeMarcus Cousins and Ndamukong Suh for its latest back-to-school advertising push, Make an Impression. Foot Locker has released a new...

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Featured Marketing News

Kraft Heinz and Oprah Winfrey Debut O, That’s Good!

Anisha Kapoor

August 9, 2017August 9, 2017

Kraft Heinz and Oprah Winfrey have launched a new line of soups and sides at select grocery stores, which goes nationwide in October 2017. Kraft...

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Featured Marketing News

Coach X Selena Gomez Collection Sees Release

Deborah Joy Peter

August 8, 2017August 8, 2017

Coach has introduced a new collection in partnership with Selena Gomez featuring the Selena Grace bag and other accessories. Coach has debuted a new collection in...

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Featured Marketing News

Krispy Kreme Sweetens Deal with Reese’s Peanut Butter

Deborah Joy Peter

August 7, 2017August 11, 2017

Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States. Krispy Kreme has...