Retail Archives | World Branding Forum

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Dunkin' Donuts Coffee at Home and Freddie Prinze Jr. partner to debut the Cold Brew Coffee Packs now available across the United States. Dunkin' Donuts...

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Branding Featured News

Skechers Signs on Tony Romo for Men’s Footwear

Olivia Pearce

August 23, 2017September 1, 2017

Skechers has signed on former Dallas Cowboys quarterback, Tony Romo, for a global campaign around its men’s footwear collection. Skechers has expanded its talent roster...

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Advertising Featured News Videos

Staples Rolls Out It’s Pro Time Push in Canada

Joshua Hughes

August 18, 2017August 22, 2017

Following its recent debut in the United States, Staples has launched the brand’s It’s Pro Time push across Canada via multiple channels. A new campaign from Staples...

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Branding Campaigns Featured News

AT&T Dials In with Gabby Douglas for Later Haters

Olivia Pearce

August 17, 2017August 21, 2017

AT&T has introduced a new phase to its Later Haters push, with Gabby Douglas on board to drive the campaign’s #EverdayVacay message. AT&T and youth...

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Featured Marketing News

Jamberry Polishes Portfolio with ColourCure Launch

Deborah Joy Peter

August 10, 2017August 10, 2017

Global nail care provider, Jamberry, has released a new gel manicure line that applies and removes with ease, while retaining shine quality. Jamberry has launched...

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Advertising Featured News Videos

Foot Locker Kicks Up Make an Impression Campaign

Joshua Hughes

August 9, 2017August 9, 2017

Foot Locker has partnered with DeMarcus Cousins and Ndamukong Suh for its latest back-to-school advertising push, Make an Impression. Foot Locker has released a new...

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Featured Marketing News

Kraft Heinz and Oprah Winfrey Debut O, That’s Good!

Anisha Kapoor

August 9, 2017August 9, 2017

Kraft Heinz and Oprah Winfrey have launched a new line of soups and sides at select grocery stores, which goes nationwide in October 2017. Kraft...

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Featured Marketing News

Coach X Selena Gomez Collection Sees Release

Deborah Joy Peter

August 8, 2017August 8, 2017

Coach has introduced a new collection in partnership with Selena Gomez featuring the Selena Grace bag and other accessories. Coach has debuted a new collection in...

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Featured Marketing News

Krispy Kreme Sweetens Deal with Reese’s Peanut Butter

Deborah Joy Peter

August 7, 2017August 11, 2017

Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States. Krispy Kreme has...

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Featured Marketing News

Nutiva Adds Flavour with Two Fresh Releases

Deborah Joy Peter

August 3, 2017August 4, 2017

Nutiva has expanded its Organic Liquid Coconut Oils range with the introduction of two new additions that go on sale this month. Nutiva has...

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Branding Campaigns Featured News

Nestlé Waters Refreshes Pure Life with Global Push

Olivia Pearce

August 2, 2017August 2, 2017

Nestlé Waters North America has created a global campaign to around its Pure Life product portfolio, with a new TVC slated for September. Nestlé Waters...

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Featured Marketing News

Joseph Ribkoff Celebrates 60 Years in Global Fashion

Deborah Joy Peter

August 1, 2017August 1, 2017

Joseph Ribkoff has released a commemorative spring collection and is showcasing its latest styles as a tribute to the brand's diamond jubilee. Canadian women’s apparel...