Rebranding Archives | World Branding Forum

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Vibrant new packaging graphics coincide with Snapple's efforts to boost share across the US and globally. With new graphics that amplify the playfulness, wit and...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

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Branding Campaigns Featured Marketing News Public Relations

Canada Water Tube Station to be Rebranded Buxton Water for the London Marathon

Olivia Pearce

April 24, 2015July 4, 2023

TfL partners with Buxton Water to commercially rename a Tube station for the first time Transport for London (TfL) has signed a landmark sponsorship deal...

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Branding Design Featured News

Autotrader Unveils New Brand Identity

Olivia Pearce

March 17, 2015July 4, 2023

Fresh logo reflects evolution underway in the company Nearly 16 years ago, Autotrader created the online automotive marketplace and began a transformation in the way...

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Branding Featured News

DHL Rebrands DHL Global Mail in the Americas

Olivia Pearce

November 14, 2014July 4, 2023

DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company focuses...

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Branding Design Featured News

HSA Bank Launches Refreshed Brand

Olivia Pearce

October 13, 2014July 4, 2023

HSA Bank, the US financial healthcare solutions company, has unveiled a new look and feel, underscored by the new brand promise, "Own Your Health." HSA...