programmatic Archives | World Branding Forum

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Beef Loving Texans has launched an advertising campaign celebrating Texan heritage and a rich food and people culture around good eats. Beef Loving Texans has...

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News Technology

AppNexus Inks Programmatic Buying Deal with Spotify

Thomas Ng

July 21, 2016July 21, 2016

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types. AppNexus has partnered with Spotify to enable programmatic...

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News Public Relations

Weber Shandwick Shapes Up Content with Mediaco

Deborah Joy Peter

April 14, 2016April 14, 2016

Building on the Weber Shandwick earned engagement expertise, Mediaco offers tailored solutions for specific business challenges. Weber Shandwick has moved to further develop Mediaco, a...

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Advertising Featured News

Maxus Names Marshall New Head of Programmatic

Joshua Hughes

March 11, 2016March 12, 2016

Charged with delivering and optimising programmatic campaigns, he will also build awareness and understanding around automation Maxus has appointed Robert Marshall as its Head of...

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Advertising News Technology

MediaMath and Adform Form Programmatic Partnership

Deborah Joy Peter

January 21, 2016January 23, 2016

The two brands will leverage each other’s platforms to capitalise on mutually beneficial opportunities beginning with programmatic Digital marketing solutions provider, MediaMath and Adform, an...

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Advertising News Technology

Adyoulike Forecasts Native Advertising Growth for UK

Joshua Hughes

January 8, 2016January 8, 2016

Global figures reflect the landscape’s value and how it is expected to almost double from £21.3 billion in 2015 to £40.88 billion in 2018 Based...

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Advertising Industry News

GroupM Secures Acquisition of The Exchange Lab

Joshua Hughes

December 24, 2015December 24, 2015

The decision to acquire the programmatic marketing solutions company supports the group’s objective to build on its existing client offerings Global media investment management network,...

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Advertising Featured Industry News

Essence Matches Growth with Four New Senior Promotions

Deborah Joy Peter

October 21, 2015October 21, 2015

With all promotions now in effect, Garza, Thomas, and Krick report to Reifenheiser, while Kirtcheff reports to COO, Richard Mooney In line with the brand’s...