PRIMARK Archives | World Branding Forum

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Today, Primark unveiled a refreshed brand identity alongside the launch of its new summer collection and campaign, VIVA Summer. This new brand world was created...

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Featured General News

Primark goes online with click-and-collect

Olivia Pearce

November 14, 2022November 14, 2022

Primark is starting a trial in 25 stores across north-west England, initially restricted to children's products only. The budget chain, which lost more than £1bn...

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Asos and Primark announce new green pledges

Olivia Pearce

September 21, 2021

Asos and Primark have both announced their wishes to follow a more sustainable fashion route. The firms have a range of targets that they aim...

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Industry Marketing

PRIMARK Names The Bait Shoppe Its Agency of Record

Anisha Kapoor

April 24, 2018May 8, 2018

The Bait Shoppe to Execute PRIMARK's Marketing Activities Across All Channels The Bait Shoppe, a full-service experiential marketing agency, has been named agency of record...