Pernod Ricard Archives | World Branding Forum

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JD teams up with Taihe Music Group and international liquor brands to bring entertainment online and drive liquor sales. Budweiser, Rémy Martin, Carlsberg and Pernod...

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Advertising Campaigns Featured News

Absolut Vodka campaign talks about sex and consent

Joshua Hughes

February 17, 2020

Absolut Vokda 'Drink Responsibly. #SexResponsibly' campaign highlights consent in sex Just in time for Valentine's day, a day last week when people around the world...

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Branding News

Beefeater adds blackberry flavoured gin

Anisha Kapoor

September 6, 2019September 6, 2019

Beefeater have launched a blackberry flavoured gin as it taps into the growing trend of flavoured gins. The Pernod Ricard owned company have launched the...

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Featured Marketing News

Campo Viejo launches Campo Viejo Albariño in UK

Anisha Kapoor

August 23, 2019

Campo Viejo Albariño offers a new, exciting alternative trade-up for consumers and caters to the growing demand for light and fresh styles Campo Viejo is...

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Branding Featured News

Pernod Ricard and LOLIWARE Commit to Edible Straws and Stirrers

Olivia Pearce

April 23, 2018May 8, 2018

Pernod Ricard is Collaborating With an Innovative Women-Founded and Led Startup to Reimagine Cocktail Consumption Earlier this year, Pernod Ricard USA, a spirits and wine...

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Featured Marketing News

Usain Bolt is Maison Mumm’s New Chief Entertainment Officer

Olivia Pearce

May 8, 2017May 9, 2017

Maison Mumm Celebrated Victory in Kentucky with a New Bottle Design for Mumm Grand Cordon At this year's Kentucky Derby, dedicated fun seeker Usain Bolt...

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Branding Featured Industry News

Pernod Ricard Announces World’s First Connected Cocktail Library

Joshua Hughes

January 5, 2017January 24, 2017

As ‘hometainment’ sees consumers turn to their homes for new social experiences and in a near future of ‘smart-homes’, Pernod Ricard introduces Opn enhances the...

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Advertising News

Martell Refines Pour with Blue Swift Premiere

Joshua Hughes

September 16, 2016September 16, 2016

Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity. Martell has unveiled...

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Featured Marketing News

Pernod Ricard Shares TouchTunes’ Message in a Bottle

Deborah Joy Peter

September 15, 2016September 15, 2016

The Pernod Ricard deal will see Absolut, Malibu, and Jameson sponsor TouchTunes’ first integrated local transit information programme. Pernod Ricard USA brands, Absolut Vodka, Malibu, and...

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Branding Featured News

Martell Raises Glass to Iconic Canadian Comeback

Olivia Pearce

September 7, 2016September 7, 2016

Variants like the Martell Medallion VSOP and XO are available in stores, with higher marques heading to Ontario and Alberta in the fall. Global cognac...

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Chivas Adds Eva Longoria to Panel for The Venture

Thomas Ng

May 19, 2016May 19, 2016

The Hollywood icon joins The Venture jury and is part of the panel responsible for dividing the Chivas one-million-dollar fund. Chivas has added Eva Longoria to...