Partnerships Archives | World Branding Forum

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The anniversary will be commemorated with a History channel and Coca-Cola collaboration, feature on Counting Cars, plus more Carl’s Jr. and History have partnered to...

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Edelman Seals Strategic Deal with Dynamic Signal

Thomas Ng

February 26, 2016February 26, 2016

The partnership will bolster the group’s offerings and expand its reach into the digital employee and influencer advocacy market Edelman has made a strategic financial...

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Featured Marketing News Technology Videos

Lassa Tyres Refines Game with FC Barcelona Deal

Anisha Kapoor

February 23, 2016February 23, 2016

The global push launching in 54 markets aims to reinforce the Turkish tyre company's brand values and dedication towards top quality FC Barcelona sponsor, Lassa Tyres, has...

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Advertising Featured News Videos

Warner Bros and FCA Ink Dawn of Justice Deal

Joshua Hughes

February 22, 2016February 22, 2016

Jeep and Dodge branded spots as well as digital extensions will activate consumer engagement leading up to the film’s premiere Fiat Chrysler Automobiles and Warner...

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Branding Campaigns Featured News

Bruno Magli Signs On Lucy Liu for US Comeback

Olivia Pearce

February 22, 2016February 22, 2016

The brand ambassador appointment by parent company, Marquee Brands, signifies the return of Bruno Magli to the American market Luxury Italian designer, Bruno Magli, has...

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Branding Campaigns Featured News

Pulsar Captures Life in Real Time with Joey Logano

Olivia Pearce

February 19, 2016February 19, 2016

The iconic sports car driver has been signed on as the franchise’s first brand ambassador for its Life. In Real Time. movement Pulsar, a division...

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Featured Marketing News

Madame Alexander Unveils New Line at Toys R Us

Anisha Kapoor

February 19, 2016February 19, 2016

From August 2016, it will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website In a...

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Branding Featured News

7-Eleven and Jones Soda Add Pop with 7-Select

Olivia Pearce

February 18, 2016February 18, 2016

Featuring five flavours, the range has debuted as the first premium carbonated class in the aforementioned private brand line-up Global convenience retailer, 7-Eleven, and beverage...

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Branding Featured News

Hard Rock Softens Up to Brazil with Triple Debut

Deborah Joy Peter

February 17, 2016February 17, 2016

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...

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Branding Design Featured News

Silvergate and Fisher-Price Extend Octonauts Deal

Olivia Pearce

February 15, 2016February 15, 2016

The toy company now holds global rights to develop pre-school playsets, vehicles, figures, plush, and electronic learning aids Silvergate Media, the international television production and...

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Featured Marketing News

Lancer Skincare Lands The Hut Group Partnership

Anisha Kapoor

February 15, 2016February 15, 2016

Using The Hut Group's multi-channel retail approach, the skincare provider’s visibility will be enhanced throughout key markets Dermatology specialist, Lancer Skincare has inked a partnership...

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Branding Campaigns Featured News Videos

TRESemmé Names Teigen Ambassador for New Release

Olivia Pearce

February 12, 2016February 12, 2016

Her debut will be marked by a series of videos focused on ‘touchable volume’ which will launch across the brand's YouTube channel Styling giant, TRESemmé,...