Partnerships Archives | World Branding Forum

Read Time:1 Minute, 6 Second

The actress has signed on as spokesperson for Lysol Disinfectant Spray and will represent the brand in a nationwide campaign. Lysol, an RB brand, is...

Read Time:1 Minute, 23 Second

Advertising Featured News Videos

Skechers Performance Extends Kuchar’s Ambassadorship

Joshua Hughes

April 5, 2016April 5, 2016

He’s part a new push themed GOLF SCHOOL which features three other golf pros—Belén Mozo, Billy Andrade, and Colin Montgomerie Skechers Performance, under Skechers USA,...

Read Time:1 Minute, 41 Second

Branding Featured News

Lincoln Drives Brand with Fellow Barber Partnership

Olivia Pearce

April 1, 2016April 1, 2016

The deal includes membership privileges which entail vehicle detailing, car washes, and unique dining experiences, and more The Lincoln Motor Company has inked an exclusive...

Read Time:1 Minute, 0 Second

Branding Featured News

TREND Hits Home with HGTV Stars as Brand Ambassadors

Deborah Joy Peter

March 29, 2016March 29, 2016

Christina and Tarek El Moussa will represent the brand’s sister company Granite Transformations, a full-service remodelling franchise TREND Group, international producer of full body glass...

Read Time:1 Minute, 30 Second

Branding Featured News

United Airlines Offers Waivers in Aid of Brussels Bombings

Olivia Pearce

March 24, 2016March 24, 2016

Travellers can adjust existing itineraries for arrival in or departure from Amsterdam, Dusseldorf, Frankfurt, London, Paris or Luxembourg In aid of the Brussels Zaventem International Airport...

Read Time:1 Minute, 55 Second

Branding Campaigns Featured News

Toyota Heralds Best Seller’s Golden Year with #Corolla50

Deborah Joy Peter

March 24, 2016March 24, 2016

A campaign has rolled out to showcase how the brand has powered memories and milestones for millions worldwide Toyota has rolled out the Corolla 50th Anniversary...

Read Time:1 Minute, 6 Second

Advertising Featured News

Pantene Names Goulding Ambassador for #StrongIsBeautiful

Olivia Pearce

March 21, 2016March 21, 2016

The partnership will see the artiste launch the haircare giant’s new Pro-V advertising campaign, Strong is Beautiful, promoting endurance Pantene, via Procter & Gamble UK and...

Read Time:1 Minute, 16 Second

Branding Featured News

Michael Kors Straps on Wearable in Timely Fashion

Olivia Pearce

March 18, 2016March 18, 2016

Made to run with the iPhone and Androids, Access was developed in partnership with Google to leverage its smartwatch platform Penetrating the wearables market, Michael...

Read Time:1 Minute, 35 Second

Branding News Public Relations

Weber Shandwick Lands Columbia University Partnership

Olivia Pearce

March 17, 2016March 17, 2016

The tie-up will see collaborations with Columbia University to develop innovative solutions which address specific client challenges Weber Shandwick has joined the Affiliates Program at Columbia University's Data Science...

Read Time:1 Minute, 31 Second

Branding Featured News Videos

Tru by Hilton Brand Breaks Ground in Georgia

Deborah Joy Peter

March 16, 2016March 16, 2016

At least 189 deals are in the works. When finished, the facility will provide smart lodging and re-imagined public spaces Hilton Worldwide has broken ground on its...

Read Time:1 Minute, 26 Second

Advertising Featured News Videos

Harley-Davidson Revs Up Brand Experience with Global Push

Joshua Hughes

March 16, 2016March 16, 2016

The will run throughout the year to entail activations at South by Southwest as well as the brand’s strategic UFC partnership Harley-Davidson has rolled out...

Read Time:1 Minute, 45 Second

Branding Featured News

The Ritz-Carlton Travels to the Shores of Bermuda

Olivia Pearce

March 16, 2016March 16, 2016

The Ritz-Carlton Reserve resort will operate under a management agreement with George's Bay Hotel and George's Bay Residences Premier hospitality giant, The Ritz-Carlton, has set in motion...