Partnerships Archives | World Branding Forum

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The partnership between DeWalt and Joe Gibbs Racing will see the sponsorship of driver, Matt Kenseth,broadened to include more races. DeWalt has expanded its partnership with...

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Europcar Beefs Up Mobility with Ultra-Customisation

Deborah Joy Peter

July 4, 2016July 4, 2016

The new marketing strategy by Europcar developed by Rosapark brings to life the brand’s signature slogan: Moving Your Way. Global car rental provider, Europcar, has...

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Featured Marketing News

Hainan Airlines Signs DreamWorks for Kung Fu Panda

Deborah Joy Peter

July 1, 2016July 1, 2016

The Kung Fu Panda film franchise will be featured across the Hainan Airlines fleet to celebrate its inaugural 787-9 flight to North America. Hainan Airlines has...

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Featured Marketing News

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Burger King Seasons with Cheetos for Summer Special

Olivia Pearce

June 29, 2016June 29, 2016

A unique partnership, the collaboration unveils the ultimate limited-edition offering with the debut of Mac n’ Cheetos by Burger King. Burger King and Cheetos, under...

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Juventus Football Club Extends 24option Euro 2016 Deal

Anisha Kapoor

June 29, 2016June 29, 2016

The Juventus partnership entails a campaign led by a TVC and consumer contest which both support the European championships. The Juventus Football Club strategic partnership with...

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Turkish Airlines Scores David Guetta for UEFA Deal

Olivia Pearce

June 17, 2016June 17, 2016

The partnership will see Turkish Airlines featured in re-mixer and DJ David Guetta’s UEFA EURO 2016 anthem rolling out in 24 markets. Turkish Airlines has secured...

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Travel MANager Launches at Homewood and Home2 by Hilton

Joshua Hughes

June 17, 2016June 17, 2016

The dedicated Travel MANager push unites professional advice, research, and trip suggestions under one convenient digital hub. Extended stay hotel brands under Hilton, Homewood Suites by...

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Swatch Activates Contactless Payment with Oberthur

Thomas Ng

June 16, 2016June 16, 2016

The partnership will see Oberthur Technologies make the contactless payment option available to Swatch customers in Switzerland. Swatch has inked a partnership with embedded security...

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Microsoft to Acquire LinkedIn for $26.2 Billion in Cash

Thomas Ng

June 13, 2016June 13, 2016

The Microsoft takeover deal will see LinkedIn retain its brand, culture, and independence, with CEO Jeff Weiner still seated at the helm. In line with...

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Perfect365 Engages Laurel DeWitt for Celebrity Looks

Deborah Joy Peter

June 13, 2016July 5, 2016

The MetalChic and Queen styles by DeWitt are free for users, and available under the ‘Brands’ category of the Perfect365 app. Beauty app, Perfect365, utilised...

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Belstaff Unveils SS17 Menswear Collection

Joshua Hughes

June 13, 2016July 5, 2016

Inspired by Bruce Brown's On Any Sunday starring McQueen, the Belstaff collection captures the carefree attitude of men and women. Belstaff, a fashion enterprise steeped in...