Partnerships Archives | World Branding Forum

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The Citizen push features bold imagery and real people closely aligned with the marque in their passions, life choices, and work. Citizen Watch Company of...

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Advertising Featured News

Kia Drives American Hispanic Market with El Maestro Deal

Joshua Hughes

July 18, 2016July 18, 2016

In line with the continued sponsorship deal, the Kia line-up will includes urban passenger vehicle, Soul, and midsize sedan brand, Optima. Kia Motors America has...

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Branding Design Featured News

North Point Unveils First Tri-Branded Marriott Hotel

Olivia Pearce

July 18, 2016July 18, 2016

Opening in 2018, guests of each of the three Marriott hotels will have access to the full amenities within said landmark tri-branded property. Atlanta-based North...

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Viber Signs with The Huffington Post for Sticker Series

Deborah Joy Peter

July 15, 2016July 15, 2016

The Huffington Post will launch Viber Public Chat to host discussions featuring celebrities, personalities, and brands across various topics. Viber, the messaging app with more...

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Advertising Featured News Videos

Gillette Heads to the Olympics with Perfect Isn’t Pretty

Joshua Hughes

July 14, 2016July 14, 2016

The new Gillette campaign includes a tie-up with singer-songwriter, Sia, and features the brand’s global roster of athlete ambassadors. Gillette has launched Perfect Isn’t Pretty,...

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Branding Featured News

Lancôme Redefines Millennial Beauty with Taylor Hill

Olivia Pearce

July 13, 2016July 14, 2016

A dream come true for the red carpet starlet, Lancôme has signed on the American model to represent the brand as its new face and...

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Featured Marketing News Videos

Ring Knocks on UK’s Doors with Richard Branson Deal

Anisha Kapoor

July 12, 2016July 12, 2016

Ring allows users to see and speak with visitors, and hits the UK market following success in reducing crime in U.S. neighbourhoods. Outdoor home security provider,...

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Branding Featured News

Bacardí Raises Glass to Exclusive Swizz Beatz Deal

Olivia Pearce

July 11, 2016July 11, 2016

The artiste and music producer has been named the marque’s Global Chief Creative for Culture for a portfolio of Bacardí brands. Bacardí has inked an exclusive...

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Samsung Dials in with Team USA for Rio Games

Thomas Ng

July 11, 2016July 11, 2016

Samsung will deliver 12,500 Galaxy S7 edge Olympic Games Limited Edition units to all 2016 Olympians—to enhance their Rio experience. Samsung, the worldwide Olympic partner...

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Apple Introduces Organ Donor Registration to iPhone

Thomas Ng

July 8, 2016July 8, 2016

The new feature by Apple debuts in partnership with Donate Life America, with iPhone users now able to sign up as donors via mobile. Apple...

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Advertising Featured News

A+E Networks Inks EMEA Ad Sales Deal with IP Network

Joshua Hughes

July 8, 2016July 8, 2016

A+E Networks will see new partners developed for its channels which reach over 80 million households across EMEA. A+E Networks has scored a strategic Ad...

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Branding Campaigns Featured News

The Body Shop and Tinder Help Reggie Find Love

Olivia Pearce

July 7, 2016July 7, 2016

The campaign by The Body Shop Canada aims to help endangered species find love and protect forests against exploitation and poaching. The Body Shop has...