Partnerships Archives | World Branding Forum

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The celebrity spokesperson will serve as chief storyteller for Wild Turkey and its campaigns—both behind and in front of the camera. Wild Turkey has struck...

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Branding Campaigns Featured News

CenturyLink Secures Denver Broncos’ Brandon Marshall

Olivia Pearce

August 2, 2016August 2, 2016

The athlete is set to appear in local television and radio commercials as well as online, print, and social media promotions for CenturyLink. CenturyLink has...

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Campaigns Featured News Social Media

Vision Direct Flashes Cool Aid with #ThinkUV

Deborah Joy Peter

August 2, 2016August 2, 2016

Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...

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Featured Marketing News

Mytyres.co.uk Rewards Loyalty for Anniversary

Deborah Joy Peter

August 1, 2016August 1, 2016

Mytyres.co.uk, in partnership with Michelin, will hold a two-ticket prize draw for a BMW Goodwood Driving Experience giveaway. In celebration of its fifteenth anniversary festivities,...

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Advertising Featured News Videos

The Ritz-Carlton Unlocks Room No. 8 in London

Joshua Hughes

July 29, 2016July 29, 2016

Advertisements and video content from the Room No. 8 exercise by The Ritz-Carlton for London ran on the Vogue and GQ UK websites. The Ritz-Carlton...

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Featured Marketing News

EBay Shops with Rachel Zoe for Summer of Choice

Deborah Joy Peter

July 29, 2016July 29, 2016

Shoppers are invited to take to the polls again to weigh in on new ‘Americana’ prints the stylist has created exclusively for eBay. Online retail...

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Featured Marketing News

Beyond Skin Supports Wildlife. Not Entertainers Push

Anisha Kapoor

July 29, 2016July 29, 2016

Beyond Skin has tied up with World Animal Protection UK for its Tiger and Tigress product lines in aid of the public awareness campaign. Luxury...

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Branding Featured News Videos

British Airways Debuts New Series with Kunal Nayyar

Olivia Pearce

July 27, 2016August 5, 2019

The actor is the first of several celebrities to star in Make Amazing Things Happen by British Airways, discussing life, work, and travel. British Airways has...

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Branding Featured News

Bebe Partners with Bluestar in Global Joint Venture

Olivia Pearce

July 25, 2016July 25, 2016

The strategy by bebe includes print, PR, digital, social media, and point-of-sale marketing components across 150 stores worldwide. Bebe recently formed a partnership with Bluestar...

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Featured Industry News

Michelin Debuts Car Connections with AOL and MEC

Joshua Hughes

July 25, 2016July 25, 2016

Partnering with AOL and MEC, Michelin launches Car Connections in France, Germany, the United Kingdom, and United States. AOL and MEC have introduced a new...

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Featured Marketing News

Foot Locker Runs Second Real Lives, Real Runners Push

Deborah Joy Peter

July 22, 2016July 22, 2016

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM. New York based specialty athletic retailer, Foot...

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News Technology

AppNexus Inks Programmatic Buying Deal with Spotify

Thomas Ng

July 21, 2016July 21, 2016

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types. AppNexus has partnered with Spotify to enable programmatic...