Partnerships Archives | World Branding Forum

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The Audi campaign around the sponsorship includes an Airbnb tie-up offering fans the chance to book an iconic travel and dining experience. Audi of America...

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Branding Featured News

Kraft Heinz Adds Crunch with Bagel Bites Release

Olivia Pearce

September 13, 2016September 13, 2016

The Bagel Bites Mini Bagel Dogs by Kraft Heinz is available at select retailers in the United States and is a newly released snack for...

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Purple and Cisco Team Up for Better Together

Thomas Ng

September 13, 2016September 13, 2016

While the Purple push targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA. UK-based intelligent spaces company,...

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Advertising Featured News Videos

Burger King Beefs Up with Cheetos Chicken Fries

Joshua Hughes

September 12, 2016September 12, 2016

In line with the debut, Burger King and Cheetos have released a 15-second promotional spot to generate buzz over the fresh roll-out. Fast food...

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Featured Marketing News

Etihad Airways and Jimmy Choo Hit the Runway

Anisha Kapoor

September 12, 2016September 12, 2016

Etihad Airways is hosting a VIP lounge at NYFW with Jimmy Choo until 15 September featuring its most iconic shoes from the past 20 years....

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Branding Featured News

Apollo Tyres Inks Global Partnership with Man United

Olivia Pearce

September 9, 2016September 9, 2016

Apollo Tyres has elevated its Manchester United alliance to a grander scale, with the brand now on board as official Global Tyre Partner. Apollo Tyres has...

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Branding Campaigns Featured News

Verizon Wireless and the Ravens Pass It Forward

Olivia Pearce

September 8, 2016September 8, 2016

The goal of the Verizon Wireless campaign is to create a positive social movement to encourage people to pass kindness forward. Verizon Wireless and the...

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Featured Marketing News

Porsche Powers Up Cayenne with Nexen Tire Alliance

Anisha Kapoor

September 5, 2016September 5, 2016

The move by Porsche marks a first for the global tyre manufacturer in terms of original equipment tyre partnerships with the carmaker. Porsche has inked...

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Advertising Featured News

Dickies Gets Fast N’ Loud with Richard Rawlings

Joshua Hughes

September 1, 2016September 1, 2016

Per the deal, Richard Rawlings steps in as brand ambassador, with his crew set to be outfitted in the Dickies workwear on Fast N’ Loud....

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Branding Featured News Videos

Guess and Republic Make Music with Ariana Grande

Olivia Pearce

August 31, 2016August 31, 2016

Guess introduces its latest athletic line to the American public via a music video featuring Ariana Grande’s new hit, Side to Side. Guess has partnered with...

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Featured Marketing News

Curio Tours Five American Cities with Gavin DeGraw

Deborah Joy Peter

August 22, 2016August 22, 2016

The Curio tie-up affords travellers the ‘inside scoop’ into their experiences with select cities as part of the #CitiesbyCurio programme. Curio – A Collection by...

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Branding Featured News

Procter & Gamble Signs On Laurie Hernandez

Deborah Joy Peter

August 18, 2016August 18, 2016

The Olympian has been named Crest and Orgullosa ambassador by Procter & Gamble, while her mother joins the Thank You Mom line-up. Revealing its latest...