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Simone Manuel 2018 Honda Cup Winner

Marketing

Simone Manuel Wins Honda Cup and Named Collegiate Woman Athlete of...

Mark Nathaniel - June 28, 2018

Procter and Gamble Discusses Gender Bias with Global Olympians

Campaigns

Procter and Gamble Discusses Gender Bias with Global Olympians

Olivia Pearce - February 14, 2018

Milk-Bone Partners with Team USA in Dogs Inspire More Campaign

Campaigns

Milk-Bone Partners with Team USA in Dogs Inspire More Campaign

Olivia Pearce - January 8, 2018

United Airlines Announces Team USA for Winter Games 2018

Branding

United Airlines Announces Team USA for Winter Games 2018

Olivia Pearce - November 2, 2017

Branding

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce - January 23, 2017

News

Hill+Knowlton Wins 2018 Olympic and Paralympic Pitch

Anisha Kapoor - November 4, 2016

Bottletop Rio Design

Branding

Bottletop Takes British Fashion to Rio’s Olympics

Deborah Joy Peter - August 10, 2016

Hershey's Simone Biles Hello

Advertising

Hershey’s Adds Simone Biles to Hello from Home

Joshua Hughes - June 28, 2016

Tokyo 2020 John Coates

Branding

Tokyo 2020 Debuts Chequered Emblems for the Olympics

Olivia Pearce - April 26, 2016

Bridgestone Michael Johnson

Campaigns

Bridgestone Inks Michael Johnson Partnership Deal

Anisha Kapoor - March 4, 2016

REUTERS Beijing Olympics © Thomson Reuters. All Rights Reserved.

Industry

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both...

Reuters - July 31, 2015

Tiger Balm Christian Taylor

Branding

Tiger Balm Signs Olympic Gold Medalist Christian Taylor as Brand Spokesperson

Olivia Pearce - July 1, 2015

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Lacoste’s Emotional “Crocodile Inside” Campaign

Olivia Pearce - May 23, 2019

Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.

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