Olympics Archives | World Branding Forum

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EA7 Emporio Armani Partners with the Italian Winter Sports Federation for the 2022/23 Racing Season and Beyond. The Italian Winter Sports Federation (FISI) recently unveiled...

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Branding Design Featured General News

Evolving the look of the olympic brand

Joshua Hughes

September 30, 2022

The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications and...

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Campaigns Featured News

Young Rayassa sponsored by Nike campaign

Olivia Pearce

September 14, 2021

Rayassa Leal is the focus of Nike's new campaign. Leal captured the world's attention at the age of seven when she performed a heelflip dressed...

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Advertising Featured News

Purplebricks supports Team GB 2020

Olivia Pearce

June 20, 2019June 20, 2019

Purplebricks will be sponsoring Team GB during the Tokyo 2020 Olympics. Announced just over a year from the global sporting event, the sponsorship deal will...

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Featured Marketing News

Simone Manuel Wins Honda Cup and Named Collegiate Woman Athlete of the Year

Nathaniel Mark

June 28, 2018

Honda Cup winner Simone Manuel is the first African-American woman to win an individual Olympic gold medal in swimming Olympian and senior member of the Stanford...

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Campaigns Featured News

Procter and Gamble Discusses Gender Bias with Global Olympians

Olivia Pearce

February 14, 2018

Procter and Gamble's Winter Games “Love Over Bias” Campaign Continues Commitment to Gender Equality As part of the Olympic Winter Games PyeongChang 2018, Procter and...

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Campaigns Featured News

Milk-Bone Partners with Team USA in Dogs Inspire More Campaign

Olivia Pearce

January 8, 2018

Dogs Inspire More Campaign by Milk-Bone Celebrates Unsung Heroes Who Inspire Olympic Team USA Milk-Bone announced the official partnership kick-off with Team USA through its "Dogs...

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Branding Featured Marketing News

United Airlines Announces Team USA for Winter Games 2018

Olivia Pearce

November 2, 2017November 2, 2017

United Airlines unveils its sponsored athletes and exclusive customer opportunity to attend the Olympic Winter Games PyeongChang 2018 With only 100 days remaining before the...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...

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News Public Relations

Hill+Knowlton Wins 2018 Olympic and Paralympic Pitch

Anisha Kapoor

November 4, 2016November 4, 2016

Hill+Knowlton has secured an 18-month international communications remit for the PyeongChang 2018 Olympic and Paralympic Games. Public relations group, Hill+Knowlton, has been awarded an 18-month...

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Branding Featured News

Bottletop Takes British Fashion to Rio’s Olympics

Deborah Joy Peter

August 10, 2016August 10, 2016

Luxury fashion marque, Bottletop, has launched a design collection featuring intricate hand craftsmanship set to display at the Olympics. British-rooted luxury fashion brand, Bottletop, has...

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Advertising Featured News Videos

Hershey’s Adds Simone Biles to Hello from Home

Joshua Hughes

June 28, 2016June 28, 2016

The campaign’s uniqueness is unveiled when the Team USA athletes’ open their Hershey’s Milk Chocolate Bars to find hellos from home. Hershey’s has launched its first...