Nintendo Archives | World Branding Forum

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Nintendo has filed a lawsuit against Pocketpair, the developer of Palworld, alleging that the game infringes on Pokémon intellectual property.

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Advertising General Marketing Technology

Nintendo Unveils New Zelda Game Without Switch 2: What You Need to Know

Nurul Rustam

June 24, 2024June 24, 2024

In a surprising move, Nintendo has unveiled a new instalment in the beloved Zelda series, captivating fans worldwide. However, the announcement also confirmed that a successor to the Nintendo Switch is not imminent, leaving fans eager for more details about the future of Nintendo’s gaming hardware.

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Branding Marketing News

OREO and Super Mario Release Limited-Edition Collaboration

Ashley Ooi

July 4, 2023

Mondelēz’s global snack brand, OREO, has dropped a limited-edition collection of Super Mario Oreos that are as tasty as they look. Combining everyone’s favourite cookie...

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Design Featured News

LEGO DOTS brings Halloween Hocus Pocus to Animal Crossing

Eliza Jane

October 30, 2020October 30, 2020

LEGO DOTS offers a fun new way to design surfaces and customise for individual self-expression on Animal Crossing Fans of Animal Crossing and LEGO DOTS...

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Design Featured Marketing News

Klarna creates an in-gaming shopping experience on Animal Crossing

Eliza Jane

August 21, 2020

The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable...

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Branding Featured News

LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System

Olivia Pearce

July 15, 2020

The Lego Nintendo Entertainment System is mechanically functional The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...

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Industry News

Havas Chicago Group bolsters creative leadership with three new hires

Anisha Kapoor

April 7, 2020April 7, 2020

Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives...

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Featured Marketing News

Hot Wheels and Nintendo Team Up in Mario Kart Toy Line

Nathaniel Mark

June 20, 2019

Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...

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Nintendo Adds Joker to Super Smash Bros Cast

Thomas Ng

December 7, 2018December 7, 2018

The Joker character from the famed Persona 5 game has joined Super Smash Bros Ultimate for Nintendo Switch as a playable DLC fighter. Nintendo has...

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Industry Marketing

Benny Torres Becomes New Chief Idea Officer of SRW Agency

Anisha Kapoor

March 23, 2018May 8, 2018

Torres Joins SRW Agency with One Mission: Infuse Fresh Ideas and Creative Fuel into All SRW Partnerships SRW Agency, an independent, full-service marketing agency with...

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Branding Featured News Videos

Nintendo and Universal Parks Ink Global Deal

Joshua Hughes

November 29, 2016November 29, 2016

Nintendo will leverage its expansive gaming expertise to develop family entertainment offerings for the millions of Universal fans. Nintendo has entered into a global partnership...

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Advertising Featured Industry News

Ace Metrix Reveals U.S. Consumers Top Ads of the Season

Joshua Hughes

December 27, 2014July 4, 2023

Nintendo, Ebates, Mazda and Amazon Achieve Breakout Scores While Retail Brands Fill-In Much of the Remaining List. Ace Metrix has revealed the top scoring retail...