Nielsen Archives | World Branding Forum

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Nielsen Collaborate with TikTok

May 25, 2022May 25, 2022

Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together...

Read Time:1 Minute, 50 Second

Advertising Industry Marketing

Meredith Corporation Names Farah Zaman Chief Privacy Officer

Anisha Kapoor

June 28, 2019

Prior to joining Meredith, Zaman served as Senior Global Data Privacy Counsel for Colgate Palmolive Meredith Corporation, one of the leading media and marketing companies...

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Advertising Industry Marketing News

Nielsen And Video Research to Deliver Digital Audience Measurement

Anisha Kapoor

January 6, 2017January 6, 2017

Newly formed Partnership will Create an Audience Measurement Metric which Integrates Methodologies for Internet Advertising, Content and Video Nielsen and Video Research Ltd have established...

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Industry News

Nielsen Enters Agreement to Acquire Gracenote

Joshua Hughes

December 21, 2016December 21, 2016

Leader in audience measurement, Nielsen, has acquired the industry's premier provider of media and entertainment metadata, Gracenote. Nielsen has inked a Tribune Media Company deal...

Read Time:2 Minute, 15 Second

Advertising Featured News

Dodge Commands the Wheel with 16.3m Views

Joshua Hughes

March 23, 2016March 23, 2016

Having secured 16,378,638 million views since the release of its Wisdom ad, winning Automotive Ad of the Year marks a fitting win Dodge has placed first at Nielsen’s...

Read Time:1 Minute, 25 Second

Advertising Marketing News

Snapchat Picks Nielsen for 3V Ad Measurement

Anisha Kapoor

February 25, 2016February 25, 2016

The ratings report a campaign's total digital audience across computers, tablets, and smartphones using metrics comparable to TV Snapchat has selected Nielsen Digital Ad Ratings...

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Advertising Industry News

Nielsen and Westwood One Vote for Radio Partnership

Deborah Joy Peter

January 5, 2016January 5, 2016

The tie-up allows the brand to tap into the research giant’s Voter Ratings platform across 18 portable people metre (PPM) markets Nielsen and radio broadcasting player,...

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Advertising News Technology

Nielsen Dials Mobile Measurement Up Six Notches

Thomas Ng

October 12, 2015October 12, 2015

The research giant has expanded its mobile measurement capabilities to include six more countries to match the growth of digital advertising Expanding its global footprint for...

Read Time:1 Minute, 55 Second

Advertising Featured News

Nielsen to Launch Digital Ad Ratings in Seven Markets across Asia and Latin America

Joshua Hughes

July 14, 2015

Nielsen today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America Nielsen said...

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Featured Industry News Technology Videos

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Thomas Ng

June 26, 2015June 30, 2015

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...