New York Fashion Week Archives | World Branding Forum

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Naomi Campbell has set a new trend with her exclusive 42-piece clothing collection in collaboration with Pretty Little Thing. For the Boohoo-owned brand's collection, Campbell has...

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Branding Featured General News

Ralph Lauren Returns to New York Fashion Week After Four Years

Maheen Fatima

July 17, 2023July 17, 2023

The highly-anticipated New York Fashion Week signals the end of a four-year hiatus for American heritage brand Ralph Lauren. To say that Ralph Lauren's return to...

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Branding Design Featured News

Tommy Hilfiger Realigns with Buy Now Wear Now Goal

Thomas Ng

February 16, 2016February 16, 2016

Beginning with the Spring 2017 New York Fashion Week season, the brand will redirect its investment to align with the retail calendar Tommy Hilfiger has...

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Branding Design Featured News

Puma Graces New York Fashion Week with Rihanna

Deborah Joy Peter

February 15, 2016February 15, 2016

A display of Japanese street culture and tradition, the AW16 line features footwear, apparel, and accessories for both men and women A partnership secured in...

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Branding Design Featured News

Tommy Hilfiger Prepares for Fall with Gigi Hadid

Olivia Pearce

December 17, 2015December 17, 2015

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...

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Branding Featured News

Pilot Inks Sponsorship Deal with New York Fashion Week

Olivia Pearce

September 14, 2015September 14, 2015

The pen-maker makes a fashion statement with NYFW brand sponsorship move and Nicholas K runway tie-up Aiming to make writing fashionable again, Pilot Corporation of America...