NASCAR Archives | World Branding Forum

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The partnership is supported by Toyota's Racing Development who will build the team's engines and provide technology, data and technical assistance Toyota is pleased to...

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Advertising Campaigns Featured News

Coca-Cola returns to the airwaves to support America’s heroes

Joshua Hughes

May 26, 2020

Coca-Cola, a multi-winner of the World Branding Awards, saluted America’s heroes – both military service members and healthcare workers on the front lines of the coronavirus...

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Featured Marketing News

Cobra Electronics Partners with NASCAR’s Bubba Wallace

Nathaniel Mark

February 13, 2018

Bubba Wallace to Serve as Brand Ambassador for Cobra Line of Mobile Electronics Cobra Electronics, a leading designer and marketer of award-winning automotive, mobile and...

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Branding Featured News

Coca-Cola Extends Partnerships with NASCAR and ISC

Olivia Pearce

January 18, 2018February 5, 2018

Extension Builds on over-50 year History between Coca-Cola and the Sport The Coca-Cola Company, NASCAR and the International Speedway Corporation (ISC) announced plans to extend...

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Branding Featured News

NASCAR and Goodyear Extend Historic Relationship

Olivia Pearce

November 20, 2017November 21, 2017

The newly signed agreement continues Goodyear's designation as the "Official Tyre of NASCAR" and extends an uninterrupted relationship that started in 1954 NASCAR and The...

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Branding Featured News

DeWalt Expands Matt Kenseth’s Motorsports Sponsorship

Olivia Pearce

July 6, 2016July 6, 2016

The partnership between DeWalt and Joe Gibbs Racing will see the sponsorship of driver, Matt Kenseth,broadened to include more races. DeWalt has expanded its partnership with...

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Branding Campaigns Featured News

Pulsar Captures Life in Real Time with Joey Logano

Olivia Pearce

February 19, 2016February 19, 2016

The iconic sports car driver has been signed on as the franchise’s first brand ambassador for its Life. In Real Time. movement Pulsar, a division...