Music Archives | World Branding Forum

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In concert with Great Britain House, the largest international contingent at SXSW will show what the future holds for tech and innovation. The Great Britain...

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Featured Industry News Technology

Nylon Studios Explores the Sound of VR at AdFest 2017

Thomas Ng

February 23, 2017February 23, 2017

Nylon Studios will leverage the ADFEST platform to host a workshop that explores the impact of VR on advertising when merged with sound. Nylon Studios is...

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Branding Featured News

Diamond Resorts Adds Cole Swindell to Talent Roster

Olivia Pearce

February 22, 2017February 22, 2017

Diamond Resorts International has appointed award-winning country singer and songwriter, Cole Swindell, as its latest brand ambassador. Hospitality group, Diamond Resorts International, has inked a sponsorship...

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Branding Campaigns Featured News Videos

H&M Loves Coachella Debut Features The Atomics

Olivia Pearce

February 16, 2017February 16, 2017

The new H&M Loves Coachella line debuts in the United States on 23 March, before going global online and at select stores a week later....

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Advertising Featured News Videos

Honda Civic Tour Lands OneRepublic as Headliner

Joshua Hughes

February 16, 2017February 16, 2017

The Honda Civic Tour will make 36 stops across America; the summer run launches in Kansas City on 7 July before moving to other cities....

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Branding Campaigns Featured News Videos

Sony Music Dips into VR with The Chainsmokers

Olivia Pearce

February 14, 2017February 14, 2017

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...

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Branding Featured Marketing News

Universal’s Bravado Acquires Exclusive Prince’s Global Merchandising Rights

Joshua Hughes

January 12, 2017January 16, 2017

Global Programs to Honour Prince's Legacy, Embody His Invaluable Influence on Art and Culture and Provide Exciting New Connections for fans Bravado, Universal Music Group's...

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Advertising Featured News

KFC Releases Special Album for Nashville Hot Chicken

Joshua Hughes

December 12, 2016December 12, 2016

Produced and performed by Fred Armisen, KFC has rolled out its Nashville Hot record to celebrate the brand’s Nashville Hot Chicken. KFC has released an...

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Advertising Featured News

Grand Hyatt Does Holiday Grandeur with Josh Groban

Joshua Hughes

December 9, 2016December 9, 2016

Grand Hyatt has launched its Go Grand for the Holidays push by partnering with Josh Groban and hosting a unique carolling experience. Grand Hyatt and...

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Branding Featured News

Casio America Makes Music with Jonatha Brooke

Joshua Hughes

November 1, 2016November 1, 2016

Casio has added Jonatha Brooke to its artiste programme that includes musicians like Kyle Morrison, Tom Brislin, Steve Weingart, and more. Electronic musical instruments maker, Casio...

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Advertising Featured News

Bud Light Celebrates Raw Americana with Lady Gaga

Joshua Hughes

October 3, 2016October 3, 2016

Bud Light and Lady Gaga are partnering to offer fans a first listen of the album, Joanne, alongside a dedicated dive bar tour experience. American...

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Featured Marketing News

Macy’s Celebrates Latino Heritage with Jencarlos Canela

Deborah Joy Peter

September 16, 2016September 16, 2016

A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...