Music Archives | World Branding Forum

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Centred around friendship, the 2019 spring/summer campaign by Marc O’Polo features Anna Ewers, her two sisters, and artiste, Iman Orths. Marc O’Polo has launched its...

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Advertising Featured News Videos

Luxe Brands and Nicki Minaj Release Queen

Joshua Hughes

February 19, 2019February 19, 2019

Nicki Minaj, in partnership with Luxe Brands, has debuted the Limited Edition Queen fragrance, which will be available exclusively online. Nicki Minaj has premiered her...

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HyperX Signs Marco Reus as Global Ambassador

Thomas Ng

February 7, 2019February 7, 2019

Esports and gaming brand, HyperX, has added German league football player, Marco Reus, to its expanding lineup of global ambassadors. HyperX, the gaming division of...

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Campaigns Featured News Videos

Dove Elevates Hair with Kelly Rowland’s Crown

Anisha Kapoor

February 6, 2019February 7, 2019

Dove has joined forces with Kelly Rowland to support young girls and celebrate hair confidence with a power anthem dubbed Crown. Dove has partnered with...

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Campaigns Featured News Videos

Expensify Rides with Adam Scott and 2 Chainz

Deborah Joy Peter

February 1, 2019February 1, 2019

Expensify has partnered with Adam Scott and 2 Chainz for its Super Bowl push, which features a lead-up music video and Big Game spot. Expensify,...

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Featured Marketing News Videos

Doritos Takes a Chance with the Backstreet Boys

Anisha Kapoor

February 1, 2019February 1, 2019

The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad....

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Branding Featured News

Great HealthWorks and Bolton Launch Fragrance

Deborah Joy Peter

January 24, 2019January 25, 2019

Great HealthWorks and Michael Bolton celebrate his 50 years in music with a signature fragrance collection called Time, Love & Tenderness. Great HealthWorks and Michael Bolton...

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Branding Featured News

Mastercard Scores Camila Cabello Alliance

Olivia Pearce

January 22, 2019February 22, 2019

Mastercard is collaborating with music artiste, Camila Cabello, to create unique experiences for cardholders under its Priceless platform. Mastercard has inked a deal with recording...

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Campaigns Featured News

Guess and J Balvin Launch Vibras Collection

Joshua Hughes

January 14, 2019April 21, 2019

Guess and spring brand ambassador, J Balvin, have joined forces over the marque’s debut of a fashion collection for men and women.

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Advertising Featured News

Shutterstock Launches Global Creative Push

Joshua Hughes

January 11, 2019January 29, 2019

Shutterstock has introduced its first major brand campaign in six years, which debuts this month in four countries and goes worldwide in spring. Shutterstock has...

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Branding Featured News Videos

Pepsi Premieres ‘For the Love of It’ Worldwide

Olivia Pearce

January 8, 2019January 8, 2019

Pepsi is releasing its new marketing platform and tagline in over 100 countries and collaborating with music’s Simon Fuller and Now United. Pepsi has debuted...