Mountain Dew Archives | World Branding Forum

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PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...

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Advertising Featured News

Kevin Hart Stars in New Series of MTN DEW Commercials

Joshua Hughes

May 17, 2018

Three creative spots by MTN DEW reveal what goes on inside Kevin Hart's head with a cameo from WWE Hall of Fame Legend 'Mean' Gene...

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Campaigns Featured News

MTN DEW KICKSTART Selects Kevin Hart as New Face of Brand Campaign

Olivia Pearce

February 19, 2018

Mountain Dew Fans Given Shot to Sit Courtside with Kevin Hart at NBA Playoffs Mountain Dew announced that actor and comedian, Kevin Hart, will become the...

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Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

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Featured Marketing News

PepsiCo Products Make Joint Super Bowl Advertisement

Anisha Kapoor

January 18, 2018

The teaser video by PepsiCo features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off Doritos Blaze and MTN DEW ICE,...

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Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Mountain Dew Ups Game with Esports Partnerships

Thomas Ng

June 6, 2017June 6, 2017

Mountain Dew is widening its esports footprint via global powerhouse partnerships with Team Dignitas, Splyce, and Team SK Gaming. Mountain Dew has welcomed on board three global powerhouses...

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Advertising Featured News Social Media

Mountain Dew Launches New “Do The DEW” Campaign

Joshua Hughes

January 10, 2017January 13, 2017

Pro-Skateboarder Sean Malto Stars in the First Ad from the 2017 Campaign Series Featuring Athletes Mountain Dew kicked off 2017 with a new global "Do...

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Branding Featured News

Mountain Dew Celebrates Fan Power with Pitch Black

Olivia Pearce

July 19, 2016July 19, 2016

Mountain Dew has revealed Pitch Black as the permanent member of the MTN DEW retail line-up, with the product debuting in September. PepsiCo’s recent nationwide...

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Advertising Featured News Videos

PepsiCo Does the Dew with Classy Black Label Debut

Joshua Hughes

March 31, 2016

The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...

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Advertising Branding Campaigns Featured Marketing News Videos

Mountain Dew Launches First-Ever Global Brand Campaign With “Do the DEW” Rallying Cry

Olivia Pearce

March 30, 2015July 4, 2023

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...