Maxus Archives | World Branding Forum

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Natalia Kiryanova to take on CEO role of MEC and Maxus Wavemaker in Russia effective January 2018 Tim Castree, Global CEO of MEC and Wavemaker announced...

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Essence Welcomes Maxus Team Aboard in Korea

Deborah Joy Peter

September 5, 2017September 5, 2017

The team members and clients of Maxus are joining Essence in Korea. The move is in tandem with GroupM’s global re-organisation strategy. Maxus is set...

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Featured Industry News

Essence Names Christian Leipacher Düsseldorf MD

Deborah Joy Peter

August 24, 2017August 30, 2017

Essence has set up shop in Düsseldorf. Christian Leipacher has been named EMEA CEO, with the appointment set to take effect in January. Marking the...

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Featured Industry News

Essence Adds NBCUniversal and Target to Client Roster

Deborah Joy Peter

July 18, 2017July 18, 2017

Essence has won NBCUniversal and Target in North America, with Pam Sullivan and Jason Harrison set to lead the accounts respectively. Essence has just added...

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Advertising Featured News

NewCo Names Christina Vacharanetr Thailand MD

Deborah Joy Peter

June 30, 2017July 4, 2017

MEC and Maxus are merging to form a new global media, content, and technology agency, with Christina Vacharanetr set to lead NewCo. GroupM has named...

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Maxus UK Names Alex Steer Chief Strategy Officer

Deborah Joy Peter

February 10, 2017February 11, 2017

WPP’s Maxus UK has promoted its Head of TED, Alex Steer, to Chief Strategy Officer—a role created to further integrate technology. Maxus UK has elevated...

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Helly Hansen Debuts Digital-First Campaign with Alive

Thomas Ng

December 23, 2016December 23, 2016

Helly Hansen has launched a campaign to promote its ‘alive’ message for markets including the UK, US, Canada, Sweden, and Norway. Helly Hansen has launched...

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Branding Featured News

Chupa Chups Inks Airheads Campaign Partnership

Olivia Pearce

November 25, 2016November 25, 2016

Chupa Chups Airheads has inked a strategic deal with Global Media to promote its sponsorship of the Jingle Bell Ball and drive awareness. Perfetti Van...

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Advertising Featured News

Maxus Appoints First Global Creative Director

Joshua Hughes

September 5, 2016September 5, 2016

Elevated to the role, Jen Smith will oversee creative output for Maxus Global, and supervise client work on a worldwide and national scale. Maxus Global...

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Marketing News Technology

Gain Theory Beefs Up with Twin Appointments

Thomas Ng

March 15, 2016March 15, 2016

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director Potter’s new commission will see...

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Advertising Featured News

Maxus Names Marshall New Head of Programmatic

Joshua Hughes

March 11, 2016March 12, 2016

Charged with delivering and optimising programmatic campaigns, he will also build awareness and understanding around automation Maxus has appointed Robert Marshall as its Head of...

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Marketing News

WPP Welcomes Merger Leading to Maxus + Helder

Joshua Hughes

November 18, 2015November 18, 2015

WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands Global media investment management agency, Maxus, is...