Marketing Archives | World Branding Forum

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$240 Million in Customer Purchases Makes 1 January 2017 the App Store’s Busiest Day Ever App Store from Apple has capped a record-breaking holiday season...

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Featured Marketing News

Mercedes-Benz Extends Deal for Shanghai Arena

Deborah Joy Peter

December 30, 2016January 4, 2017

Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...

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Featured Marketing News

Sparx Hockey Partners with NWHL and Thomas Vanek

Joshua Hughes

December 29, 2016December 29, 2016

Sparx Hockey has inked a deal with the National Women’s Hockey League as well as financial backing from NHL player, Thomas Vanek. Athletics brand, Sparx...

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Featured Marketing News Videos

Jenny Craig Runs Pre-Resolution with Kirstie Alley

Anisha Kapoor

December 28, 2016December 28, 2016

Jenny Craig is working with spokesperson, Kirstie Alley, to promote its new Pre-Resolution campaign which runs until 31 December. Jenny Craig has introduced a new...

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Featured Marketing News

Papa John’s Does Cheddar and Wisconsin Cheese

Deborah Joy Peter

December 28, 2016December 28, 2016

Papa John’s has added to its menu with its Bacon Cheddar and Wisconsin Cheese Stuffed Cheesesticks nationwide release. Papa John's is ushering in the NFL...

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Featured Marketing News Videos

Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Featured Marketing News

Taco Bell Double Stacks the Season with Flavour

Deborah Joy Peter

December 22, 2016December 22, 2016

Taco Bell has introduced a nationwide promotion in the United States featuring three new flavours from its $1 Double Stacked Tacos deal. Mexican-inspired fast food...

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Featured Marketing News

Curio Offers Desert Escape with Indian Wells Resort

Deborah Joy Peter

December 21, 2016

Approaching a multi-million-dollar renovation, the new 12,000-square-foot Curio location offers premium services in an intimate setting. Curio has added a four-diamond resort in the Southern...

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Featured Marketing News

DoubleTree by Hilton Hotel Niagara Falls NY Opens

Deborah Joy Peter

December 20, 2016December 20, 2016

DoubleTree by Hilton has opened the doors to a swanky Niagara Falls property in New York, which offers 192 rooms and a luxury experience. DoubleTree...

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News Public Relations

Grey Group Expands Footprint with Tank Takeover

Anisha Kapoor

December 19, 2016December 19, 2016

Grey Group has moved to acquire Canadian full-service healthcare and consumer agency, Tank, with Marc Lanouette seated at the helm. Grey Group has acquired Tank,...

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Featured Marketing News

Crystal AirCruises Offers Holidays around the World

Anisha Kapoor

December 16, 2016December 16, 2016

Available from December 2017, Crystal AirCruises has introduced a global tour which includes trips to five countries across a 16-day period. Crystal AirCruises has launched...

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Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...