Marketing Archives | World Branding Forum

Read Time:2 Minute, 3 Second

WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

Read Time:1 Minute, 39 Second

Campaigns Featured News

Haier Sends New Year’s Greetings Reflecting Its Global Vision

Olivia Pearce

February 12, 2018

Spring Festival Greetings from Haier Encourages People With Different Cultural Backgrounds to Celebrate Family Reunion As a global home appliances brand and an active member...

Read Time:3 Minute, 18 Second

Branding Featured News

Coca-Cola Celebrates 90 Years of Partnership with the Olympics

Olivia Pearce

February 9, 2018

Four Olympic Athletes Become Part of Coca-Cola Family in PyeongChang Winter Games 2018 When the Olympic cauldron is lit to mark the start of the...

Read Time:1 Minute, 42 Second

Advertising Featured News

Sixt Rent-a-Car’s Valentine’s Ad Ends with Hilarious Twist

Joshua Hughes

February 9, 2018February 9, 2018

Love Finds its Way in Sixt's Emotionally Touched Valentine's Ad Campaign Sixt Rent-a-Car, a luxury car rental service with more than 2,000 locations in over...

Read Time:1 Minute, 50 Second

Featured Marketing News

PepsiCo Brings Personality Pop with New bubly Sparkling Water

Nathaniel Mark

February 9, 2018

bubly Comes a Year After Launch of PepsiCo's LIFEWTR PepsiCo announced the launch of bubly, a new product in the sparkling water category. It is a...

Read Time:1 Minute, 25 Second

Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

Read Time:1 Minute, 15 Second

Featured Marketing News

Peak Unveils 6 National Uniforms for PyeongChang 2018 Winter Olympics

Nathaniel Mark

February 8, 2018

Athletes to Feel Energy and Hope with PEAK Uniforms Chinese sportswear brand, PEAK, held a collection release conference on 31 January which unveiled the uniforms of...

Read Time:2 Minute, 28 Second

Advertising Industry

Omnicom Group Names Global President and CEO of DDB Worldwide

Anisha Kapoor

February 8, 2018

Chuck Brymer Transitions to Chairman Role at Omnicom Omnicom Group President and CEO, John Wren, announced the appointment of Wendy Clark as President and CEO...

Read Time:1 Minute, 48 Second

Featured Marketing News

Hainan Airlines Launches First Ever Mexico to Beijing Service

Nathaniel Mark

February 6, 2018

New Route Service to Offer More Convenience to Hainan Airlines Customers Hainan Airlines officially announced last Friday the launch of its first direct flights from Tijuana...

Read Time:1 Minute, 49 Second

Featured Marketing News

Super Bowl Marketing Features Hyundai Hope On Wheels

Nathaniel Mark

February 5, 2018February 5, 2018

Sixty Second Super Bowl Commercial Captures Emotional Surprise of Hyundai Owners For the first time ever, Hyundai featured its non-profit organisation, Hyundai Hope On Wheels,...

Read Time:2 Minute, 19 Second

Campaigns Featured News

Coca-Cola Launches “The Wonder of Us” with New Ad Campaign

Olivia Pearce

February 2, 2018February 5, 2018

"The Wonder of Us" Takes Coca-Cola’s One Brand Strategy to the US' Biggest Advertising Stage Coca-Cola returns to the biggest advertising stage in the US...

Read Time:1 Minute, 45 Second

Industry Marketing

BBDO Tops The Drum’s Big Won Rankings

Anisha Kapoor

February 2, 2018February 2, 2018

Three BBDO Agencies Rank as World's Top Three BBDO Worldwide has topped The Drum's Big Won Rankings as the world's most awarded agency network across...