Marketing Archives | World Branding Forum

Read Time:2 Minute, 25 Second

Torres Joins SRW Agency with One Mission: Infuse Fresh Ideas and Creative Fuel into All SRW Partnerships SRW Agency, an independent, full-service marketing agency with...

Read Time:1 Minute, 45 Second

DASANI Sparkling Introduces Three New Refreshing Flavours

Nathaniel Mark

March 22, 2018March 22, 2018

Pomegranate Blueberry, Pear Kiwi and Original Flavours Introduced by DASANI in Response to Its Ever-Growing Fan Base Since its launch in 2014, DASANI Sparkling has...

Read Time:2 Minute, 5 Second

Industry Marketing

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Anisha Kapoor

March 22, 2018May 8, 2018

Appointment Marks Next Step in Publicis.Sapient's Focus on Delivering Transformation Initiatives Through Unique Combination of Technology, Data Sciences, Creativity and Deep Industry Expertise Publicis.Sapient, the...

Read Time:1 Minute, 36 Second

Industry Marketing

Shapiro+Raj Hires Gwen Costa to Lead West Coast Expansion

Anisha Kapoor

March 22, 2018May 8, 2018

Shapiro+Raj, a leading strategic brand and marketing insights company, announced today that it has hired Gwen Costa as Senior Vice President to lead the organisation's...

Read Time:2 Minute, 22 Second

Campaigns Industry

FCB Africa Targets Gen Z in New Coca-Cola Campaign

Anisha Kapoor

March 21, 2018March 21, 2018

Latest Global Initiative by FCB Africa Uses Meme Culture and Social Sharing to Energise Contemporary Audiences Coca-Cola's Southeast Asia Business Unit has launched its newest...

Read Time:2 Minute, 4 Second

Advertising Industry Marketing

Adam O’Conor Joins Grey as Chairman and CEO of Greater China Agency

Anisha Kapoor

March 21, 2018May 8, 2018

Ogilvy Veteran One of Asia-Pacific's Most Accomplished Leaders, Joins Key Grey Leadership Posts Michael Houston, Worldwide CEO of Grey Group, announced that Adam O'Conor, one...

Read Time:1 Minute, 55 Second

Industry Marketing

Wunderman Appoints James Sanderson as Lead of Wunderman Inside

Anisha Kapoor

March 21, 2018May 8, 2018

Wunderman Inside to be Onsite Agency Operating Model Wunderman, a leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency...

Read Time:1 Minute, 36 Second

Industry Marketing

P&G and IMS Agree on Digital Advertising In Ten Latin American Countries

Anisha Kapoor

March 21, 2018May 8, 2018

P&G's Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and Internet Media Services (IMS), a digital communications...

Read Time:2 Minute, 12 Second

Campaigns Featured News

Latest Mitsubishi Ad Gives Rebirth to Its Classic Eclipse

Olivia Pearce

March 20, 2018

All-New Mitsubishi Eclipse Cross Introduced in Dynamic Marketing Campaign Mitsubishi Motors North America, an automobile manufacturer, released its new marketing campaign for the all-new 2018...

Read Time:1 Minute, 59 Second

Campaigns Featured News

New AARP Campaign Fights Ageism and Celebrates Aging

Olivia Pearce

March 20, 2018May 8, 2018

Campaign by AARP Empowers People to Choose How They Live as They Age AARP, a nonprofit, nonpartisan organisation, has unveiled a new multiplatform brand campaign...

Read Time:1 Minute, 48 Second

Branding Industry Marketing

Cushman Creative ‘We Are One’ Poster Wins Gold Design Award

Anisha Kapoor

March 20, 2018March 20, 2018

The Winning Design by Cushman Helped Legendary Atlanta-Area Music Venue, Eddie's Attic Bring Music Lovers Together for a Good Cause Cushman Creative, a design agency...

Read Time:2 Minute, 39 Second

Advertising Campaigns Industry Marketing

Common Ground Partners with Google in “Little by Little” Launch

Olivia Pearce

March 16, 2018May 8, 2018

Campaign by Common Ground Rooted in Truth that Exponential Change Is Possible through Repeated Little Acts by Largest Generation Launched by six of the world's...