Marketing Archives | World Branding Forum

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Tesco is set to make a multi-million-pound investment in the British lamb industry by introducing improved cost of production contracts for around 160 of its...

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Featured Marketing News

Hublot Hosts Charity Event with Japan Footballers, Takashi Inui and Yuya Osako

Nathaniel Mark

July 24, 2018

Money raised in Hublot charity event to support those affected by torrential rains and flooding in Western Japan earlier this month Swiss luxury watchmaker, Hublot,...

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Campaigns Featured Marketing News

New Marketing Campaign Introduces All-New 2019 Honda Insight

Olivia Pearce

July 23, 2018

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Branding Featured News

Mercedes-Benz Supports Wheelchair Basketball World Championships as Official Partner

Olivia Pearce

July 20, 2018

Mercedes-Benz gives experience of inclusion in one of the most popular disability sports in the world Mercedes-Benz is supporting the Wheelchair Basketball World Championships (WBWC)...

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Advertising Industry Marketing

Grey Argentina Appoints New President and CEO

Anisha Kapoor

July 19, 2018

Decision by Grey to choose the two professionals at the lead of the flagship office sends clear signal of commitment with the place of creativity at...

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Advertising Industry Marketing

Publicis Groupe Appoints Enver Kikava as Chief Executive Officer in Ukraine

Anisha Kapoor

July 19, 2018

The appointment comes after the recent announcement by Publicis Groupe that it would extend its country model to cover all areas where it is present Publicis...

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Industry Marketing

Digitas Achieves Elite Adobe Analytics Specialisation

Anisha Kapoor

July 18, 2018July 19, 2018

Digitas is one of just 18 global alliance partners to achieve Adobe Analytics Specialisation Digitas, a connected marketing agency, has been accredited as an Adobe Analytics...

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Campaigns Featured News

Calvin Klein Fragrances Announces New Faces of Calvin Klein Women

Olivia Pearce

July 17, 2018

Calvin Klein Women marks first fragrance from Raf Simons for the fashion house Calvin Klein, a wholly owned subsidiary of PVH Corp, and Calvin Klein...

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Industry Marketing

Publicis Groupe Expands Its Country Model to Cover Its Markets

Anisha Kapoor

July 17, 2018

New Publicis Groupe structure to drive integration of capabilities within the countries or regions and make the organisation more efficient Publicis Groupe has announced the expansion...

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Featured Marketing News

DHL Express Strengthens Network with Order of 14 New Freighters

Nathaniel Mark

July 16, 2018

Continuous investments will allow DHL to meet increasing global express demand and serve even more markets with non-stop flights At the Farnborough International Airshow, DHL...

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Campaigns Featured News

Vivo Caps Extraordinary My Time, My FIFA World Cup Campaign in Russia

Olivia Pearce

July 16, 2018

Vivo becomes the first FIFA World Cup sponsor to join the music performance of the Official Song before the final match Global smartphone brand Vivo,...

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Industry Marketing

Omnicom Launches Omni Taking Data-Driven Marketing to Next Level

Anisha Kapoor

July 16, 2018

Omni by Omnicom drives people-based precision marketing at scale across creative, media and CRM Omnicom Group, one of the leading global marketing and corporate communications...