Marketing Archives | World Branding Forum

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Cardinal Path has been offering both licensing and services expertise since 2005 and has a client retention of greater than 95% amongst its Google Analytics...

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Manchester United Announces Global Partnership with Chivas

Olivia Pearce

August 8, 2018

Luxury blended Scotch whisky Chivas becomes Manchester United's Official Global Spirits Partner Manchester United and luxury blended Scotch whisky brand, Chivas, have announced a multi-year...

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Featured Marketing News

Palestine Set for Success with Gloria Jean’s Coffees

Nathaniel Mark

August 8, 2018

Over twenty Gloria Jean's Master Franchise Agreements have been signed to date for the region, which highlights the desire for quality brands in the area...

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Branding Featured News

DHL supports European Athletics Championships Berlin 2018 as Official Logistics Partner

Olivia Pearce

August 6, 2018

DHL Trade Fairs & Events to manage 1,000 square meter warehouse and coordinate venue logistics and delivery of sports equipment DHL Trade Fairs & Events,...

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Industry Marketing

Shell Appoints Four WPP Agencies to Its Creative Agency Roster

Anisha Kapoor

August 6, 2018

Expansion of WPP's creative relationship and retention of media duties follows competitive review by Shell Shell has placed four WPP agencies on its eight-strong global...

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Industry Marketing

Publicis Communications Acquires One Digital in Brazil

Anisha Kapoor

August 2, 2018August 2, 2018

One Digital joins the 1,700 strong Publicis Communications team in Brazil, alongside other agencies Publicis Communications, Publicis Groupe's creative hub, announced the acquisition of One Digital,...

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Featured Marketing News

Starbucks and Alibaba Group Form Strategic Partnership to Transform the Customer Experience in the Coffee Industry in China

Nathaniel Mark

August 2, 2018

Marking a significant milestone for the two companies, Starbucks and Alibaba poised to enable a seamless Starbucks Experience through deepened partnership Starbucks Coffee Company and...

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Advertising Featured News

McDonald’s Unveils Limited Edition Collectible MacCoin to Celebrate 50 Years of the Big Mac

Joshua Hughes

August 1, 2018

The MacCoin by McDonald's is the first fully food-backed global currency To celebrate the 50th anniversary of the Big Mac, McDonald's —a global foodservice retailer—has unveiled the MacCoin,...

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Featured Marketing News

Guess Partners with Alipay to Simplify Payment Experience for Chinese Travellers

Nathaniel Mark

July 26, 2018

Partnership brings familiar, mobile in-store payment experience to more than 50 Guess Stores across the US Guess, a global lifestyle brand and retailer, launched a partnership...

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Branding Featured News

Mercedes-Benz Announces Sloane Stephens as Global Brand Ambassador

Olivia Pearce

July 26, 2018

Stephens’ joins the commitment to be the “best or nothing” with Mercedes-Benz Mercedes-Benz USA announced that US tennis star Sloane Stephens is the brand’s newest global...

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Campaigns Featured News

Old Navy’s ONward! Teams Up with Kristen Bell for First Day of School

Olivia Pearce

July 26, 2018

Chance to win shopping spree and singalong with Kristen Bell raises funds for Boys & Girls Clubs To support its cause platform ONward!, Old Navy...

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Industry Marketing

Digitas Elevates Scott Donaton To Global Chief Creative & Content Officer

Anisha Kapoor

July 25, 2018

Donaton to lead new “Connected Creative” capability for Digitas Digitas, a connected marketing agency, announces the elevation of Scott Donaton to lead its Creative and...