Marketing Archives | World Branding Forum

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Stockings company, Modasana, has named Argentinian model, Cecilia Rodriguez, its ambassador to drive visual branding around its products. Premium Italian stockings and tights brand, Modasana,...

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Featured Marketing News

Choice Hotels Clinches Brookwood Suite Deal

Anisha Kapoor

October 31, 2018October 31, 2018

Choice Hotels has secured a deal with the Brookwood group to open more than 20 WoodSpring Suites locations over the next few years. Choice Hotels...

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Featured Marketing News Videos

Bath & Body Works Is Smelling Like Christmas

Anisha Kapoor

October 30, 2018October 30, 2018

Bath & Body Works has launched its What Christmas Smells Like push to introduce its Christmas body care offerings and winter fragrances. American speciality retailer, Bath...

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Featured Marketing News

CloroxPro Unifies Health and Commercial Biz

Anisha Kapoor

October 29, 2018October 29, 2018

For greater impact, CloroxPro has been revealed as the new unified brand for the company’s healthcare and commercial cleaning portfolios. Clorox has unveiled CloroxPro, a...

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Featured Marketing News Videos

Listerine Puts Ready Tabs Where the Mouth Is

Anisha Kapoor

October 26, 2018October 26, 2018

Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push. Listerine has...

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Featured Marketing News

Guess Adds Los Angeles Vibe to Festivities

Anisha Kapoor

October 24, 2018October 24, 2018

Guess has launched its holiday push with an eclectic collection. Shot in LA, the creative features women’s wear, jewellery, watches, and more. Guess has rolled...

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Featured Marketing News Videos

Mei Li Styles to the Nines with One Luxury Bag

Anisha Kapoor

October 23, 2018

Mei Li has premiered a luxury handbag for women which features nine different styles. Dubbed the Audrey, it comes in three classic colours. Startup fashion...

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Featured Marketing News

Contadina Honours 100 Years of Roma Heritage

Deborah Joy Peter

October 22, 2018October 22, 2018

Canned tomatoes brand, Contadina, has partnered with Cherry Bombe and Hedley & Bennett to bring a commemorative occasion to life. A tribute to its heritage,...

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Featured Marketing News

Green Giant Fresh Ties Up with Amanda Lemein

Anisha Kapoor

October 22, 2018October 22, 2018

Green Giant Fresh has introduced a new line featuring meal bowls with a vegetable base and a partnership with food expert, Amanda Lemein. Green Giant...

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Advertising Featured News Videos

Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes

October 18, 2018October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

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Featured Marketing News Videos

Welch’s Churns Out Tough as Grapes Campaign

Anisha Kapoor

October 17, 2018October 18, 2018

Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made. Targeting Gen...

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Featured Marketing News Videos

Tissot Takes Time to New Heights with the NBA

Anisha Kapoor

October 16, 2018

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...