makeup Archives | World Branding Forum

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Created in collaboration with Walmart's merchandising team, the brand seeks to provide luxury beauty products at an affordable price. Unlike many beauty brands that launch...

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Featured Marketing News

Selena Gomez launches her first beauty line, Rare Beauty

Olivia Pearce

September 1, 2020

Selena Gomez's beauty brand will donate one per cent of all product sales toward the Rare Impact Fund to support mental health services Rare Beauty,...

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Branding Featured News Videos

YSL Beauté and Kaia Gerber Hit the Road

Olivia Pearce

April 15, 2019April 15, 2019

YSL Beauté has teamed up with ambassador, Kaia Gerber, and beauty director, Tom Pecheux, for a journey carved around makeup and music.

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Branding Featured News Videos

Nivea Canada and Tessa Virtue Debut No Limits

Olivia Pearce

April 1, 2019April 2, 2019

Nivea Canada collaborates with ice dancer and brand ambassador for launch of No Limits, a campaign celebrating confidence and strength.

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Branding Featured News

Covergirl Signs Sangita Patel for Simply Ageless

Olivia Pearce

January 2, 2019January 4, 2019

Covergirl Canada has appointed television personality, Sangita Patel, as the new face of its Simply Ageless Collection, now relaunched. Covergirl Canada has welcomed on board...

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Campaigns Featured News Videos

Marc Jacobs Adds Irina Shayk to Beauty Lineup

Olivia Pearce

December 20, 2018December 20, 2018

Marc Jacobs Beauty is scheduled to soon launch its 2019 campaign in Russia, starring Irina Shayk as the newest face of the fashion brand. Marc...

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Campaigns Featured News Videos

Shiseido Seals The Party Bus Story with a Kiss

Deborah Joy Peter

October 26, 2018October 26, 2018

Shiseido has unveiled the second installation to its original web series, The Power of Makeup. The new film offers an immersive experience. As part of...

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Featured Marketing News

Inglot Cosmetics Collaborates with Jennifer Lopez in Capsule Collection

Nathaniel Mark

April 6, 2018May 8, 2018

Capsule Collection by Inglot Launches Worldwide Giving Consumers the Chance to Achieve the "J-Lo Glow" After decades serving as a muse for the makeup industry...

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Campaigns Featured News

Revlon Live Boldly Campaign Aims to Inspire Women

Olivia Pearce

January 25, 2018

Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann Announced As Global Brand Ambassadors for Revlon Revlon launched its new Live Boldly campaign in New...