Luxury Archives | World Branding Forum

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David Yurman is doing nature for the holidays through its ‘enchanted windows’ theme. The campaign supports Polar Bears International. Jewellery retailer, David Yurman has unveiled a...

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Branding Featured News Videos

Barneys and Jennifer Garner Save the Children

Olivia Pearce

November 16, 2018November 16, 2018

A Barneys New York Foundation effort, Make Change features window displays, digital, immersive in-store experiences, and Jennifer Garner. Barneys New York has rolled out its...

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Featured Marketing News

Appleton Boasts Special Nassau Valley Blend

Anisha Kapoor

November 9, 2018November 9, 2018

Featuring rums as old as 50 years, Appleton launches a new premium expression of a known cult classic with its limited-edition 30 Year Old. Appleton...

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Featured Marketing News

Andaz Capital Gate Abu Dhabi Officially Debuts

Deborah Joy Peter

November 5, 2018November 5, 2018

The newly premiered ‘Leaning Tower of Abu Dhabi’ location marks the first property under the Andaz brand operated by Hyatt in the region. Hyatt has...

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Branding Featured News

Johnnie Walker Unveils Rare Midnight Blend

Olivia Pearce

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...

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Branding Featured News

David Yurman Announces New York Flagship

Olivia Pearce

October 29, 2018October 29, 2018

Premier jewellery designer, David Yurman, will celebrate the debut of its upcoming New York flagship store in the second half of next year. David Yurman...

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Featured Marketing News Videos

Mei Li Styles to the Nines with One Luxury Bag

Anisha Kapoor

October 23, 2018

Mei Li has premiered a luxury handbag for women which features nine different styles. Dubbed the Audrey, it comes in three classic colours. Startup fashion...

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Branding Featured News

Casio Sets G-Shock to Warrior Mode

Olivia Pearce

October 19, 2018October 19, 2018

The new Casio MRG-G2000R-1A timepiece features a traditionally Japanese Bishamon-kiko pattern on a Dura Soft Fluoro-rubber Band. Casio G-Shock has unveiled the latest addition to...

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Branding Featured News Videos

Marriott Shares Stories from Five Continents

Olivia Pearce

October 10, 2018October 17, 2018

Marriott has a new push which focuses on its three collection brands: The Luxury Collection, Autograph Collection, and Tribute Portfolio. Marriott has debuted a global...

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Featured Marketing News

Hawes & Curtis Fashions The Crown Collection

Anisha Kapoor

October 8, 2018October 8, 2018

Partnering with The Crown, Hawes & Curtis has created collections for men and women inspired by the show—and 50s and 60s royal fashion. Hawes &...

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Campaigns Featured News Videos

Dom Pérignon and Lenny Kravitz Do Assemblage

Deborah Joy Peter

October 1, 2018October 3, 2018

Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand. Dom Pérignon has...

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Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...