Luxury Archives | World Branding Forum

June 7, 2016July 5, 2016

The milestone signifies that the Embassy Suites project has reached its maximum height, while the structural framework now complete. Global hospitality brand, Embassy Suites by...

Read Time:2 Minute, 9 Second

Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...

Read Time:1 Minute, 43 Second

Marriott Hotels Launches Luxury Brand into Phuket

June 1, 2016June 1, 2016

Located on the beach of Nai Yang, the Phuket Marriott Resort and Spa is surrounded by the lush forest green of the Sirinath National Park. Marriott...

Read Time:1 Minute, 27 Second

Branding Campaigns Featured News Videos

Swarovski Debuts #HowYouSayIt with Karlie Kloss

May 24, 2016May 24, 2016

The new #HowYouSayIt social campaign by Swarovski encourages participants to share a video pronouncing said name on Instagram. Swarovski has named supermodel and internet sensation,...

Read Time:1 Minute, 16 Second

Ryan Seacrest Distinction Rio Makes Macy’s Summer

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

Read Time:1 Minute, 35 Second

Four Seasons Lands on Kyoto’s Shores in Japan

Branding Campaigns Featured News

May 16, 2016May 16, 2016

Opening in the fall, Four Seasons Hotel Kyoto is set in an 800-year-old garden nestled within the country’s historic imperial capital. Four Seasons has expanded...

Read Time:1 Minute, 28 Second

Massimo Dutti Extends Footprint to New Delhi

May 13, 2016May 13, 2016

The launch marks the brand’s entry into India, with the new outlet set to house Massimo Dutti womenswear, menswear, footwear, and more. Massimo Dutti has...

Read Time:58 Second

Elizabeth Arden Acquires Christina Aguilera’s Fragrances

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...

Read Time:1 Minute, 48 Second

Featured Marketing News

Fortnum & Mason Partners Williams-Sonoma for USA Entry

Anisha Kapoor

May 12, 2016May 12, 2016

Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States. London-based department store, Fortnum &...

Read Time:1 Minute, 33 Second

Sheraton Adds Poland’s Grand Krakow to Premier Tier

May 12, 2016May 12, 2016

Situated on the Vistula River bank, it joins 25 other Sheraton Grand properties worldwide as the first from its collection to enter Poland. Sheraton Hotels...

Read Time:1 Minute, 1 Second

Saks Fifth Avenue Expands Collection with EB Florals