Luxury Archives | World Branding Forum

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Valued at $3 million, the Victoria’s Secret bra is adorned with over 9,000 precious gems while handset with diamonds and emeralds in 18-karat gold. Victoria’s Secret...

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Acura Redefines Racing Luxury with TLX GT Debut

Thomas Ng

October 26, 2016October 26, 2016

The Acura upgrade offers a rear deck-lid spoiler, side-sill garnishes, an optional 19-inch Diamond Cut wheel and tire kit, and other features. Acura has introduced...

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Branding Campaigns Featured News

Stuart Weitzman Steps into Style with the Gigi Boot

Olivia Pearce

October 25, 2016October 25, 2016

Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut. Stuart Weitzman...

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Branding Featured News

Westin Heads to Egypt with Cairo Resort & Spa

Anisha Kapoor

October 24, 2016October 24, 2016

The Westin Cairo Golf Resort & Spa Katameya Dunes debuts to offer luxury travellers a getaway anchored by a 27-hole golf course. The Westin Cairo...

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Design Featured News

Sheraton Grand Elevates London Luxury Experience

Anisha Kapoor

October 20, 2016October 20, 2016

The Sheraton Grand London Park Lane has reopened its doors after a multi-million-pound makeover of its 303 guestrooms and public spaces. Sheraton has opened the...

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Branding Featured News

Marriott Expands Grecian Footprint in Exotic Athens

Deborah Joy Peter

October 19, 2016October 20, 2016

Set to feature 366 guestrooms and posh amenities, Athens Marriott Hotel debuts in 2018, after its $15 million renovation sees completion. Marriott International has signed...

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Featured Marketing News

The Luxury Collection Settles by Meixi Lake

Deborah Joy Peter

October 18, 2016October 18, 2016

The new Luxury Collection getaway boasts 303 guestrooms, six suites, a presidential suite, and views of the Yuelu Mountain and Meixi Lake. The Luxury Collection, under...

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Design Featured News

UGG Slips into Cashmere Comfort with Loungewear

Anisha Kapoor

October 18, 2016October 18, 2016

A natural evolution for UGG, the new collection will be followed up with cashmere footwear and accessories on 15 November 2016. UGG has unveiled its new...

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Branding Campaigns Featured News

David Yurman Adds Fall Sparkle with Bruce Weber

Olivia Pearce

October 14, 2016October 14, 2016

David Yurman has taken the disruptive advertising approach for its latest campaign which features a short film series by Bruce Weber. Luxury jeweller, David Yurman,...

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Advertising Featured News Videos

Lincoln Photo Journeys with Annie Leibovitz

Joshua Hughes

October 11, 2016October 11, 2016

For the Lincoln Continental push, she researched a route and created a narrative inspired by childhood road trips she took with her father. The Lincoln...

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Branding Featured News

W Amsterdam Takes City Luxury to the Bank

Olivia Pearce

October 6, 2016October 6, 2016

The Bank, under W Amsterdam, dates back to 1908 to embrace a re-imagined design which retains key original features from its past. W Hotels has...

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Branding Featured News

Starwood Unveils Hotel Colonnade in Coral Gables

Olivia Pearce

October 4, 2016October 4, 2016

The Starwood makeover repositions the property as an elevated retreat parked on the famed Miracle Mile in the heart of Coral Gables. Hotel Colonnade, the...