Chinese suppliers are leveraging TikTok to connect directly with U.S. consumers, bypassing tariffs and showcasing deals on products linked to brands like Nike and Lululemon. The videos reveal sourcing strategies and raise questions about confidentiality, trade dynamics, and the growing influence of social media.
As Ramadan approaches, leading fashion houses unveil their exclusive collections, blending heritage with modern elegance. Discover the must-have pieces for a stylish and blessed holy month.
The Year of the Snake holds deep cultural significance in many Asian societies. Explore how luxury brands are paying homage to this tradition with captivating fashion campaigns that blend cultural symbolism with contemporary design. Discover the unique interpretations of the snake motif across a range of collections.
Luxury fashion houses are revolutionising brand presentation with experiential marketing strategies, from pop-up stores to hospitality collaborations. These initiatives create immersive environments that showcase heritage and values, driving social media buzz and deepening consumer connections. As the luxury sector evolves, such innovative approaches are set to become increasingly pivotal in reinforcing market positions and attracting new clientele.
