loyalty programmes Archives | World Branding Forum

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Marriott Bonvoy, the new name and travel programme representing the hotel chain’s rewards platform, will premiere with a global ad campaign. Marriott International has created...

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Branding Featured News Videos

Marriott Unveils Bonvoy Boundless Credit Card

Olivia Pearce

January 25, 2019February 9, 2019

For the rebrand of the Marriott Rewards Premier Plus Credit Card, the hotel chain tied up with Chase Card Services to launch a new product....

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Branding Featured News Videos

WestJet Arrives at Love Where You’re Going

Olivia Pearce

October 11, 2018October 11, 2018

WestJet has curated a campaign around its refreshed image. Dubbed Love Where You’re Going, it features a commercial that inspires travel. WestJet has premiered a...

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Featured Marketing News

Wyndham Rewards Surpasses 50 Million Member Mark

Olivia Pearce

March 31, 2017March 31, 2017

Hospitality brand targets more than 2,000 hotels in China by end of 2019 Wyndham Rewards, the award-winning, critically-acclaimed, guest loyalty programme of hotel giant Wyndham...

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Advertising Featured News Videos

Marriott Rewards Loyalty with You Are Here

Joshua Hughes

September 15, 2016September 15, 2016

Marriott Rewards has launched an advertising push titled You Are Here, a campaign featuring its loyalty member and their travel stories. Global hospitality giant, Marriott International...

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Featured Industry News

Aeroflot Partnership Inked with Avis Takes Flight

Thomas Ng

May 9, 2016May 9, 2016

All Aeroflot Bonus members who rent with Avis from 4 May will be awarded 6,000 air miles, depending on length of service. Aeroflot and Avis...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

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Branding News Technology

Purch Adds Active Junky to Cart for Outdoor Business

Thomas Ng

September 21, 2015September 21, 2015

Consumers will enjoy a suite of loyalty incentives for each outdoor gear purchase across more than 100 stores via the Active Junky website Digital content and commerce company, Purch, has...