L’Oréal Archives | World Branding Forum

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Brand is Official Beauty Partner Marking its second decade as the official Cannes beauty partner, L’Oréal Paris inaugurates its free Outdoor Cinema to celebrate women in...

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Campaigns Featured News

L’Oréal USA Achieved Significant Advancements in Sustainability

Olivia Pearce

April 20, 2017April 25, 2017

Advancements in New Jersey, Kentucky, Texas and Arkansas Help L'Oréal Achieve 100 % Renewable Electricity L'Oréal USA announced major milestones in its sustainability efforts, achieving...

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Branding Featured News

The Body Shop Expands Footprint into Chile

Olivia Pearce

September 1, 2016September 1, 2016

Having debuted in Mexico and Brazil in 1993 and 2014, Chile is the third Latin American market where The Body Shop is present. The Body...

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Branding Campaigns Featured News

Biotherm Homme Bends It with David Beckham

Olivia Pearce

May 9, 2016May 9, 2016

The Biotherm Homme and David Beckham tie-up will see the launch of a men's grooming line and the athlete feature as global ambassador. Biotherm Homme, under the...

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Branding Campaigns Featured News Videos

L’Oréal Redefines Word of Mouth with #WorthSaying

Olivia Pearce

January 7, 2016September 1, 2016

Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes Believing that a woman’s...