L'oreal Paris Archives | World Branding Forum

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In partnership with NGO Hollaback!, L'Oreal Paris develops initiative to train a million people in bystander intervention to tackle street harassment. 78% of women have...

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Branding Featured News

L’Oréal Begins Search for 2019 Women of Worth

Olivia Pearce

April 4, 2019April 4, 2019

L’Oréal Paris will host its fourteenth annual Women of Worth awards programme this year and has begun its search for 2019’s honourees.

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Branding Featured News Videos

Superior Preference Picks Three for #OwningIt

Olivia Pearce

January 4, 2019January 4, 2019

Superior Preference Hair Colour has launched a creative push starring television's Courteney Cox, Julianne Moore, and Amber Heard. Superior Preference Hair Colour, under L'Oréal Paris USA, which...

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Campaigns Featured News Videos

L’Oréal Fixes Hair Dramas with The Roots Family

Deborah Joy Peter

October 16, 2018October 17, 2018

L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family. Building on...

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Campaigns Featured News

L’Oréal Paris Debuts Second Phase Of Elvive Hair Care Campaign

Olivia Pearce

January 29, 2018

New Commercial Celebrates L'Oréal Paris Spokeswoman Camila Cabello's Personal Comeback Story L'Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage...

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Featured Marketing News

L’Oréal Paris Celebrates Women of Worth Creating Positive Changes

Anisha Kapoor

December 11, 2017December 11, 2017

Shandra Woworuntu Named 2017 National Honouree and Gretchen Holt Witt Honoured as the 2017 Karen T. Fondu Impact Award Winner at the L'Oréal Paris Women of...

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Campaigns Featured News Social Media

L’Oréal Paris Reads Lips with Latest Colour Riche Launch

Thomas Ng

July 26, 2017July 26, 2017

L'Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words. L'Oréal Paris will release its new Colour...

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Advertising Campaigns Featured News

L’Oréal Paris to Debut New Campaign at Golden Globe Awards

Anna Yuu

January 9, 2017January 9, 2017

Diverse Individuals Illuminate L'Oréal Paris' "You're Worth it" Tagline in New Campaign “Your Skin, Your Story” L'Oréal Paris will launch "Your Skin, Your Story," a...